Mike Volpe from HubSpot is blogging live from the Marketing Sherpa B2B Demand Generation Summit in Boston.
This article argues that the nice folks at Marketing Sherpa might be giving up on SEO too easily.
3 Comments
This article argues that the nice folks at Marketing Sherpa might be giving up on SEO too easily.
3 Comments
Comments
It’s interesting Marketing Sherpa would say that since they make money selling their SEO and PPC firm guides and the SEM Benchmark Reports. I think there are more than a few prominent individuals or people working for respected publications that simply don’t "get" SEO and therefore downplay it.
Let’s be clear about what is being discussed. It doesn’t sound to me, from the article, that Marketing Sherpa is giving up on SEO or SEM though that is the authors interpretation. What the article (and M. Sherpa’s reporter) says is that businesses are frustrated with results from SEO. I don’t doubt that is a true statement. SEO is often and hard and long process and most sm. businesses are hiring agencies (or web design companies) or people that aren’t good at it. There just aren’t so many people in the world that ARE good at this (excluding everyone reading this now, of course).The author of the post finishes with:"Are people really that frustrated with SEO? Are there really that many bad SEO consultants out there that everyone is shrugging their shoulders and giving up? "My feeling is Yes and Yes.
@toprank - I agree! I was shocked. I needed help picking up my jaw off the floor.@TimDineen - I think most companies either are frusrated with thier SEO results, or... in many cases, should be frustrated but don’t know that they should be.The other thing I am learning is that lots of people don’t really understand the difference between SEO and PPC. We (in the SEO and Internet marketing community) have a lot of educating to do.Thanks,- Mike Volpe (article author)