Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
Is There Really Such a Thing as a Social Media Expert?
SEM News Source: http://www.wolf-howl.com
Published: Jan 09, 2009 - 06:34 am
Story Found By: Harith 1129 Days ago
Category: SEM
Michael Gray: One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In some cases these posts do actually contain some useful nuggets of information, however as is more often the case, I see optimizers with no real experience doing little more than writing click enticing titles, without any real substance behind them.
 Comments5 Comments  

Comments

Avatar
from JamesDuthie 1129 Days ago #
Votes: 0

Totally agree. I play around in social media for my personal blog. But very little of that experience is transferable to client related work. There’s a huge difference between expertise in building an individual blog as opposed to expertise in executing successful corporate initiatives.

Avatar
from onreact 1128 Days ago #
Votes: 3

Anybody who claims to be an expert isn’t one. It’s the same in SEO. You can call yourself a specialist, a pro, an aficionado but only others can call you an expert. It’s like saying "I’m pretty".

Avatar
from james1313 1128 Days ago #
Votes: 0

You truly can use twitter to build up your business if you offer services that many people need.  I’ve seen people who have a press release company blow up by 300% all because they did some work for a few marketers on twitter.  Now they have over 7,000 people following them and have more work than they can keep up with.

Avatar
from LukeRegan 1128 Days ago #
Votes: 0

’expertise in executing successful corporate initiatives.’Don’t worry, successful corporate initiatives are rapidly becoming an oxymoron. Conversational, value driven marketing is the future unless you have truly worshipped products ala Apple. Your skills are actually more valuable than you seem to think.

Avatar
from slansing777 1126 Days ago #
Votes: 0

I agree with @socialnetworksoftware. Social networking is still such a new vehicle for communication. A person can be versed in the latest happenings, but information and processes are evolving. Are you considered an expert because your job requires you to be, because it’s a personal interest and hobby of yours, or because you’re a student learning about the new medium through college coursework?

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land