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Essentially page segmentation is when a search engine looks to break a given web page down into its component parts. They could analyze a web page and assign various relevance or importance scoring for different regions of a page.
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from fantomaster 2028 Days ago #
Votes: 1

This is developing into an extremely important aspect of state-of-the-art SEO that cannot be ignored with impunity. While it’s anybody’s guess (still) how much of this technology has already been implemented by the search engines, you can easily bet the farm that it’ll happen rather sooner than later.Excellent overview.

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from theGypsy 2028 Days ago #
Votes: 2

@vermasaurav lol.... dude, chop the Blog stuff out of the title (Search and Internet marketing yada yada) - they get touchy about that here and it does kinda look messy so I can understand... (but thanks for the Sphinn of course)@Fanto Although it’s been covered many times over the years (especially by Bill) I felt there was enough traction among the big three (patents and papers) that it was worth looking at again. To me this has more advantages than disadvantages (over things like bounce rates) which makes it attractive. Better relevance (multi topic pages)Save processing (only crawling non-boilerplate areas) Links - could add another level of link valuationsAnd most importantly, it’s not really (readily) spammable. Considering the economic times we live in any method that saves money AND adds relevance, must be something they would look at IMO. An interesting technology worth discussing ultimately..... 

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from fantomaster 2028 Days ago #
Votes: 1

Full agreement except for the "not really (readily) spammable" bit - Mosaic Cloaking ring a bell? Lol.Btw, one area worth exploring within this context is the (potential) synergies that can be achieved by combining PS with behavioral metrics which would considerably help make PS more focused and actionable.

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from vermasaurav 2028 Days ago #
Votes: 0

@theGypsy Sorry about it dude. The moment I clicked the submit button I knew I had made a mistake. I wish they had an edit button for title as they do for category. Some days things just don’t go your way (I had a bad day)That post is insightful. Solid, well researched and truly great quality content. Hope to read more from you.

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from waveshoppe 2028 Days ago #
Votes: 1

@<font color="#186318">fantomaster</font> your opening comment said it well. Last year Bill did a post on VIPS thats worth re-reading http://www.seobythesea.com/?p=1130

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from TheMadHat 2028 Days ago #
Votes: 1

Great work Dave. A solid explanation and I’m in agreement on more advantages to disadvantages. This puts low end shady link buyers out of the picture, and lets us have an even bigger advantage.<div></div><div>"not readily spammable"  lol...why don’t we test that out :)</div>

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from Sergi 2027 Days ago #
Votes: 0

Yahoo! introduced "robots-nocontent" tag for page sections few months ago : http://help.yahoo.com/l/us/yahoo/search/webcrawler/slurp-14.htmlGreat article, thanks.

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from robwatts 2027 Days ago #
Votes: 1

I enjoyed this post - Im not normally one for long posts, I tend to switch off and get bored, but this kept my attention all the way through which for me at least, is usually a good indicator that something was worth reading.Segmentation is obviously interesting I read the BLLA stuff some time back and have long been an advocate (and seen good results) of using intelligent layouts with well constructed link arrangements that offer up variance and non uniformity. At the end of the piece it all fits in with the ’think like a search engineer’ school of thought really  which in todays school of working with and understanding what works and what doesnt is generally the way forward. Through looking at things like this and understanding the theories, the possibles and the general way off base stuff, we can all ultimately do our jobs a whole lot more effectively.Anyways, good stuff

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from clungtech1 2027 Days ago #
Votes: -4

I enjoy this post. I am also an seo expert i have a doubt on website analysis. What are the major things must be solved at the time of optimizatiopn of a website. If you will give me some idea i will be gteat ful to you.thanks SEO Company In India | Indian seo company

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from theGypsy 2027 Days ago #
Votes: 0

interesting stuff sergi.... also had someone send me these on MS’s slices; http://www.mmmeeja.com/blog/semantic-web/hslice-microformat.html http://blog.jonudell.net/2008/03/05/webslices-can-help-popularize-feed-syndication/ @Rob there U go with that ’long’ post thing again.... man, most of my posts tend to turn into mini-series :0) -- glad we kept you going on this one. It is an interesting topic that we (mates and I) have been chatting about on and off for a few years really. There is just a feeling in these old bones that it’s getting far more likely these concepts are being put into play. As Aaron mentioned, some testing might be in order....

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from SeoRabbit 2027 Days ago #
Votes: 0

theGypsy, thanks for this, you now have a new returning visitor :)

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from NatashaRobinson 2027 Days ago #
Votes: 0

Yeah - Great stuff! Especially :Think of links from a block-to-page level and page-to-block (instead of say PageRank which is page-to-page). One can see how greater relevance from link analysis can be had. As you can imagine, this would put a high premium of editorial (diverse) links within content. The ‘boilerplate’ models could also easily pick out mass paid link programs and article marketing links as common (unnatural) elementHmm.. still wondering why IntelliTXT & Bot Detection popped into my head after reading this article.  Anyhow... this is definetly one to think about - thanks!

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from johnsantangelo 2027 Days ago #
Votes: 0

It is interesting to see how different search engines determine boilerplate elements, and page segmentation- play around with a few on your own site through free trials if you wish ( i don’t mean google custom search) I like playing with thunderstone texis/webinator. While it isn’t google, it lets you see the insides of a web index/retrieval package you just can’t see with google, yahoo, ms, etc. I’m sure there are other "enterprise search" software, hell, maybe even DT search, but I’ve enjoyed looking at sites truly through the eyes of a search engine.

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from theGypsy 2027 Days ago #
Votes: 0

Most welcome once more peeps..... just remember, don’t go starting silly Myths about the ’new SEO’ and other crap. This is an area search engines have looked at for quite some time and has been covered just as many times by fine folks such as Bill Slawksi... I merely felt talking about it some more may turn up some things, which it has as noted by the links I posted above and the post from Fanto... Glad we gave ya’ll something new to talk about... cause toolbar PR is dreadfully boring ain’t it?And John yer dead on with that. Like us, many in the IR worl go to the same conferences (and schools) thus the concepts and methods are reasonably common. Its the implementations that can vary. Understanding ANY form of IR is a good thing regardless if it is one of the big 3. Many a Stanford student will go on to be Google or Yahoo employees (seems MS likes Cornell).....  so I think studying IR on any level helps give us insight.

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