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Google Testing Increasing Description Length on Search Snippet
SEM News Source: http://www.thatsseo.com
Published: Jan 12, 2009 - 05:17 am
Story Found By: raghavanrp 1620 Days ago
Category: SEM
The Google search snippet is normally the 2-line summary that appears along with the link to the website and it closes with utmost 165 characters. But I have found a snippet displaying nearly 4 lines with 298 characters totally.
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from peteyoung 1617 Days ago #
Votes: 0

Did a similar post back in December.Impact of longer snippets on SEOIt does appear the amount of testing within these resultsets does appear to have significantly increased recently. I cant help but think this is again going to change user behaviour within teh SERPs and again result in results pages becoming the new landing pages.

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from resiever 1617 Days ago #
Votes: 0

Google was testing with snippet length controls last year too:See http://www.seroundtable.com/archives/018366.html for more details.

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