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Blog Advertising is BROKEN, Here’s a Guide To Fix It.
SEM News Source: http://www.patrickgavin.com
Published: Jan 12, 2009 - 07:07 am
Story Found By: graywolf 1621 Days ago
Category: SEM
I have done a LOT of advertising on blogs over the last few years pouring hundreds of thousands into ad campaigns with mixed results. I am the typical advertiser on your blog: I get started and I see less than expected traffic from your blog in the first week then it trickles down to next to nothing and I don’t renew in month two. In this post I am going to show you how to attract and keep advertisers coming back to advertise on your blog and show advertisers what to look for to maximize roi on your ad buy!
 Comments6 Comments  

Comments

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from onreact 1619 Days ago #
Votes: 0

The article says BROKE ("N" missing). Btw. bigger banners aren’t a solution. Banner blindness is not due to size.

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from graywolf 1619 Days ago #
Votes: 1

Who says you can’t change the title when you make a submission, and I don’t think it’s about bigger, its about better and more integral placement.

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from carps 1619 Days ago #
Votes: 0

Agree with graywolf. How many times am I going to go back to a blog with "interruption sized" ads in the posts? Not very many. While "integrity" might be a shell game for a lot of bloggers, you’ve got to have some trust in the blogger and ads everywhere isn’t going to help that.

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from HowToMakeMyBlog 1619 Days ago #
Votes: 1

I wouldn’t say that putting up more banners on a blog or making the banner more creative is the answer. Banner blindness is here and most readers do not even notice banners, not even to think about how few click them. <div></div><div>I like the idea of a thank you post, it is more in line with how we should be thinking. More personal endorsement from the blogger as that is more trustworthy and will get much more attention than another 468x60 or 125x125 banner. </div><div></div><div>But then again there should be a fine line there as we saw in case of Chris Brogan’s sponsored article backlash last month.</div>

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from onreact 1618 Days ago #
Votes: 0

@graywolf Of course you change it :-) You can also add that there is difference between the submission and the original in a comment ;-)The article itself suggests bigger or other banners.

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from Sugarrae 1618 Days ago #
Votes: 1

All I have to say is this... I think internet marketers have more banner blindness than even regular surfers and the ad he mentioned in the article "Easier than getting Michael Arringonton to link to your site" was one even *I* clicked when I saw it on the TechCrunch site a long while back. So, yeah, I think advertisers need to take a bit more reponsibility for having ad campaigns that don’t command attention.All I can do is put you on stage. You’re the one that needs to have an act that will get some applause.

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