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Sphinn Home » Link Building
Yahoo on Excessive Reciprocal Linking
Link Building News Source: http://www.huomah.com
Published: Jan 12, 2009 - 08:59 pm
Story Found By: KenJones 1124 Days ago
Category: Link Building
Yahoo put out a patent that deals with link manipulations via reciprocal links. If you didn’t get the memo about recips being dead - at least excessive reciprocal linking - then do come along for the ride.
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from footinmouthdisease 1124 Days ago #
Votes: 0

Great detail in analysis of the Yahoo search patent, in my sphere reciprocal linking was super envogue two years ago, but luckily has declined. What I’d be interested to know is if there was any similar patents that Google had submitted, or if just Yahoo was on the war path?

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from footinmouthdisease 1124 Days ago #
Votes: 0

Also, it just struck me under these definitions, wouldn’t Pingbacks and Trackbacks also be considered reciprocal links?

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from theGypsy 1124 Days ago #
Votes: 1

Actually, I referrenced a SE Rountable post at the end reporting about when Google added ’excessive reciprocal linking’ the their guidelines... soooooo... kinda says it all.As far as trackbacks such a page would likely also have other inbound links and so the ratio would be low. Now a page all but devoid of content, with the only 20 links on the page being recips... well, that would obviously be another story... Other than that, will be doing a few posts on ways search engines seek and destroy web spam in the coming weeks (adversarial information retrieval).

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from martinibuster 1123 Days ago #
Votes: 1

It’s not news that yahoo has filed papers about mapping the web and finding relationships. However it’s good to get the word out to those who weren’t aware of that. They should benefit from that post. What’s more interesting is the execution of how links are rewarded. Big difference between Yahoo and Google, with Google tending to favor the user experience and Yahoo seeming to focus on keeping spam out to the detriment of the search results.From a post in 2006 about 3 way reciprocal linking>>> <font face="verdana" size="2" color="#000000">If Americans can put a man on the moon with the equivalent of a Nintentdo handheld, Google and Yahoo can handle graphing a three way link exchange. </font><font face="verdana" size="2" color="#000000">There’s a paper over at Yahoo Research that talks about mapping billions of edges and identifying spam link networks (I posted a link to that in the past). <<<</font>

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from marketposition 1123 Days ago #
Votes: 0

Foot, the engines can look for patterns not only in links but in formats/templates/etc. For example navigational links on a site are often thought to not have as much clout as a normal "editorial"-like link in the body of a post, article, whatever on a site. It doesn’t meant that you shouldn’t optimize them, etc. just that they are probably not treated the same. I would imagine that common formats like pings and trackbacks fall in a similar "template" category where they are ignored or devalued in some fashion.

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