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Why Trust Matters & How To Earn It
SEM News Source: http://www.smallbusinesssem.com
Published: Jan 12, 2009 - 11:24 am
Story Found By: MattMcGee 1126 Days ago
Category: SEM
Everything you do online should be done to increase the trust that others have in you. "Others," in this case, includes both human visitors and search engine spiders. When you have the trust of those two audiences, you’re perfectly positioned for long-term success. I’ve asked dozens of peers to help explain what trust is, why it matters in online marketing, and how you can start earning the trust of both users and search engines.
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from theGypsy 1125 Days ago #
Votes: 0

Helluva line up Matt.... great work man (I think 8 was the most peeps I’ve tried to rope together)!!

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from Alysson 1125 Days ago #
Votes: 1

I think the key to establishing trust and building confidence is transparency.  Say what you mean and mean what you say.  Be honest, be forthcoming and above all else - be yourself!  It’s easy to forget sometimes that the fingers plucking away on that keyboard are connected to an actual human being.  Don’t do or say anything online that you wouldn’t do or say in a face-to-face situation, whether you’re dealing with a friend, colleague or potential client/customer.  People appreciate being treated fairly.  To take it a step further, customers particularly appreciate good customer service...we’re all so used to poor service that when we receive great service (or even good service), that experience really stands out in our memories.

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from rdambrosio 1125 Days ago #
Votes: 0

Excellent article. As an E-commerce guy, I see trust as a by-product of excellent customer experience. Putting your best foot forward at every customer touch point from beginning to end. You definitely made me look at this from a different angle. Excellent stuff...Thank you very much!

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from MattMcGee 1124 Days ago #
Votes: 0

Thanks for the kind words, guys. Glad you enjoyed it. The replies I got were fantastic....

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