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Most people involved in SEO knows about anchor text and its benefits; Sphinn has over 250 articles on the subject and the term “anchor text” has already been tweeted 15,000 times in 2009! With that much information flying around it’s difficult to know what to listen to when you’re building links.
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from BeantownSEO 2108 Days ago #
Votes: 0

This is a really great article and summarizes a lot of important points regarding linking all in one easy to read piece. There is one thing mentioned which I didn’t quite follow and was hoping others would be able to clarify.In the article Debra mentions "Recently we’ve learned the second hyperlink on a webpage is discounted and probably not used toward your overall link popularity factor." So what you are saying here is that if there are multiple internal links on a page, only the first counts toward link popularity? Does this mean if there are multiple internal links to the same page that only one counts towards link popularity, or is it irregardless of the linked to page - one is it?Curious.......

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from debram 2107 Days ago #
Votes: 0

Keep in mind the article is focused on anchor text and it’s importance.  Yes, it appears only the first link is counted toward link pop.  Michael VanDeMar has a great article series on this and did some testing, he shares here:    http://smackdown.blogsblogsblogs.com/2007/10/09/you-may-be-screwing-yourself-with-hyperlinked-headers/

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from mvandemar 2107 Days ago #
Votes: 0

Just to clarify, that’s only talking about multiple links to the same page, from a single page. So if you have, for instance, a navigational link to your homepage with the word "Home" as the anchor text, and then try to pass some body or footer links back to the homepage using your keywords, it won’t fly. The test didn’t have anything to do with linking to two different interrior pages on a site from a single page, which is what it sounds like your question was asking, Beantown. I have no reason or evidence to suspect that if you did link to two different pages that they both wouldn’t count, and in fact evidence supporting the opposite of that.

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from NatashaRobinson 2107 Days ago #
Votes: 0

hmm - I never said anything when the whole "the second hyperlink on a webpage is discounted" test was 1st published but if people are taking this for "fact" I guess I will now. Debra writes (based on Michael’s tests) that "Recently we’ve learned the second hyperlink on a webpage is discounted and probably not used toward your overall link popularity factor." That was a test of the Anchor Texts of multiple links from a single page and NOT the links themselves. (is that correct, Michael?).  So I don’t think we can draw the conclusion that the "link" is discounted maybe the anchor text... but we can’t discount the second link all together. I’ve seen the effects of removing duplicated links to the same destination (pm or twitter message me for details on the effects of removing some duplicate homepage links on the child pages) and it wasn’t pretty (that’s an understatement) in terms of traffic and rankings.The most important thing to come out of those tests was the quote from Matt Cutts on Debra’s Blog about the test: "Your question is short, but the answer is more complex. Typically if the anchortext on the two links is identical, we would probably drop one of those links."Complex indeed!!! And while these tests are a great start, they are only part of the story.  As I always say with any "SEO Facts" test it yourself before accepting it as "fact".

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from debram 2107 Days ago #
Votes: 0

Debra writes (based on Michael’s tests)....My comment about the second link was based on what MCutts said although I never discount anything Michael tests or what we notice :) The piece was on anchor text so I was talking anchor text links, just didn’t clarify it seems...:( 

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from Halfdeck 2107 Days ago #
Votes: 1

According to Matt Cutts, second "dupe link" is discounted depending on several factors. One factor he confirmed is identical anchor text. For example, he says if two links point to the home page with the anchor text "car insurance" second is discounted.

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from neyne 2107 Days ago #
Votes: 1

it is pretty convenient of Matt to make a statement about a thing that cannot be tested. There is no way (and correct me if i am wrong) to test the discounting of the second link with the same anchor text. while i agree that the issue is more complex than it seems (and that statement will always be true about the unknown algorithm) all the tests i have done support Michael’s conclusions. There may be some exceptions, but i have yet to see a good, clean example of a second link being counted, regardless of the anchor text.

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from NatashaRobinson 2107 Days ago #
Votes: 0

Debra - I "got" what you meant... but I wanted to make sure that others understood... especially since BeantownSEO may not have gotten that nuance, I wanted to make sure others understood that.Halfdeck.. Matt said "would probably drop one" not "it’s discounted"....@neyne - email and/or twitter me... though with the recent update I’m thinking that older links may have something to do with this.. let’s trade stories and see what "conclusions" we come up with :)

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from BeantownSEO 2106 Days ago #
Votes: 0

Thanks for the great followup everyone. I understood the piece as a whole was on anchor text but the wording of that particular statement was what had me a bit muddled.....thanks for clarifying.

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from Halfdeck 2106 Days ago #
Votes: 0

"Halfdeck.. Matt said "would probably drop one" not "it’s discounted"...."We can mince words if you want, but really, same difference. The word "probably" is just his way of providing himself some wiggle-room.

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from neyne 2106 Days ago #
Votes: 0

@natasha - gladly, but your updates are blocked. I have requested for addition. In the meantime you can add me at @neyne

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