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This is an excellent summary of how to track your universal search.
From the post:
I wanted to know how many people were actually clicking the blended results you see in Universal Search. Google Analytics measures these clicks as Google (organic). But what if my link appears in the SERPS twice? How do I know which link was clicked? And if my link is listed in the SERPS more than once, which one of them is converting in a better way?
Comments2 Comments  


from SEOX 3616 Days ago #
Votes: 0

If you appear multiple times in the universal SERP, knowing which channel your visitors find more enticing and more importantly which channel leads to a greater number of conversions is invaluable information - a fantastic way to get insights into visitor preferences and results relevance... great post.

from SlingshotSally 3616 Days ago #
Votes: 0

this is cool, but it doesn’t work for tracking parameters that aren’t present in the SERP URL but only in the redirect page URL - such as those relating to Sitelinks.

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