The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality and they also presented some new angles and dispelled a few myths.
5 Comments
5 Comments
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Comments
I think I learned more about PPC from that short post than I’ve learned from anything I have read in the last few months. Thanks for sharing what you learned with the SEM community...dispelling myths like those will help all of us better understand the big G.
Yes, some transparency would be lovely. That would help explain why Google is charging us $0.04 for one version of a brand term (as an example, "jezebel’s"), and $4.83 for another seemingly very similar version ("jezebels"). "Best Practices" don’t do much to combat or explain outrageous differences like that.
That’s a great piece of information. Thank you. The only thing I don’t understand: Is "QS calculated only from queries which exactly match keyword". It means that no matter if I have exact match or broad match the quality score for that keyword is the same? So what does it compute? CTR of the exactly matched keywords?Other than that some new things to me were: QS not updated not evenly, different QS for Rank
OK I got it. It’s computed only for Quality score for Rank. That clear a lot of things.
A keyword with multiple match types in the same ad group will always have the same minimum CPC. So matching type is irrelevent in the determination of minimum bid. However, tin actual placement Google will take into account relevance of the keyword and the query and this will usually result in more targetted match types being displayed more prominently.