Sphinn - Gooruze -- Sphinn Has Competition Already?

38
Sphinn It!

Gooruze -- Sphinn Has Competition Already?

Went Hot: October 18, 2007 - 6:02 pm
Posted By: qwerty 628 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: News Sites

Gooruze is yet another new community for online marketers.

10 Comments

Who Desphunn This (0)

Comments

from zacharyfox 628 days ago #

Votes: 0 | Vote:

+ -

Great. I signed up. If it goes hugely popular, I guess I'll look really cool in a few years with my 3 digit ID.

I don't see how it's competition though. I'll give it some time. But unless the top contributors here start leaving, I can't imagine needing "more".

from johnandrews 628 days ago #

Votes: 0 | Vote:

+ -

You don't need to click half way around the world to find it ... it's Gooruze.com and maketingpilgrim is a "founding gurooze" whatever that means.

from jackie 626 days ago #

Votes: 0 | Vote:

+ -

Hi Thanks for your post on Gooruze.
I'm not sure it is competition to sphinn. As I see it sphinn is targetting SMX audience which from my understanding is the advanced person who already has a specialist understanding. And of course the sphinn member is very skewed to search - not suprising given Danny & Chris's tremendous search experience.

Gooruze on the other hand is appealing to more non specialists looking for a one stop place for onlinemarketing advice. Sure the specialists are very welcome and essential to help educate and share with others.

Education is one of the biggest stumbling blocks to the take up of online advertising. Gooruze is here to help. The opportunities are big enough for sphinn and gooruze.

from dannysullivan 626 days ago #

Votes: 1 | Vote:

+ -

Jackie, just to clarify. SMX Advanced is a specific show that we do for an advanced search marketer. But the SMX conference series overall has various shows targeted to all abilities. As for Sphinn, it is targeted also to marketers of all abilities. And yep, I'm sure Gooruze would be new competition for Sphinn, just as Sphinn was seen as new competition for Bumpzee. It's a big space, and some people like to be in multiple communities, while others just gravitate to particular places for various reasons. We've seen that with search forums for ages.

from streko 625 days ago #

Votes: 0 | Vote:

+ -

can you two fight, let me video tape it and submit it to sphinn/gooruze as the ultimate link bait?

from mpilatow 625 days ago #

Votes: 2 | Vote:

+ -

I honestly don't see it as competition, although I suppose it could be. IMO they both fill different needs of the Search Marketing community. I, for one, will spend time at both sites. Sphinn fulfills my desire to get the latest news and the feel for what is happening in the search community while Gooruze offers opportunities to ask and answer questions and write my own articles (as I currently do not have my own SEO blog). While there is some overlap, I think they both fulfill different needs within the search community and the differences are big enough for both to survive, thrive, and actually complement each other to make the search community better.

from jackie 625 days ago #

Votes: 0 | Vote:

+ -

Thanks Danny, for the clarification on SMX. I suspect your audience is still highly early adopter but as I haven't had the pleasure of attending one yet I wouldn't know.

I agree sphinn and Gooruze are both targeting online marketers; our observations of sphinn have been that it does appear to attract and pitch to the more advanced specialist with a skew towards the search marketer, perhaps it is too early to tell.

We hope to position Gooruze as slightly different to sphinn by reaching out beyond the specialist, I think this quote from Duncan Riley of TechCrunch & Founding Gooru is spot on;

“The part of the Gooruze pitch that particularly appealed to me was the notion of making online marketing information accessible. Let’s face it: this isn't exactly an under-represented vertical, and there are many, many good SEO and general online marketing sites out there. What does lack though is accessible content, particularly for folks who may be starting out or looking to upgrade their knowledge sets. I'm confident that Gooruze will deliver just that and I'm happy to be helping out and helping others.”

We have deliberately tried to create a mix of founding gooruze to stretch the message and the audience. As you can see from our popular articles, there is a real mixture of topics and many are geared for the "all rounder online marketer".

Let's face it gooruze will be a great source of enquires for SMX conferences - the internet has a way of turning competitors into allies? We are all promoting online :)

from renelemerle 625 days ago #

Votes: 0 | Vote:

+ -

mpilatow - you've "hit the nail on the head". there is more than enough space and demand for both communities in the online marketing arena, and both can and will play an important role in helping to develop the online marketing industry further.

The important thing to remember is that the community is in control and members will get out of each community - what they want! That's what social media is all about.

"...the differences are big enough for both to survive, thrive, and actually complement each other to make the search community better." - couldn't agree more!

from Hugh 625 days ago #

Votes: 0 | Vote:

+ -

I just looked over a good deal of the content on Gooruze. I'm not feeling it. The quality is poor. I didn't see anything that I haven't read somewhere else before.

I don't see what the big deal is.

Maybe it's too young.

from baiduyou 625 days ago #

Votes: 0 | Vote:

+ -

Will keep an eye on it.

Looks like it takes in quite a broad view of online marketing - could be good to dip into if it doesn't just get filled with crap. Not that this is ever a problem for Web 2.0 sites, of course.

Is it me or does the design seem a little ropey compared to Sphinn?