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While classic keyword research counts phrase permutations users search for, Buzz Pocket Mining measures the individual and community-wide social graph. The good news is incredibly powerful BPM tools are totally free!

“Social graph” simply means categorizing definable pockets of members’ participatory chatter as folks interact, share content, make friends and live lives together. Often expressed by a tag cloud, Buzz Pockets are how we index topical interests, as expressed by users.

The deliverables for BPM research include content & category ideas, keyword baskets and insight regarding influential users. Find content by tag and scrape it for keyword clusters using Google’s External AdWords Keyword Tool, to build potent keyword lists rooted in actual search frequency. It’s money in the bank.
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