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“Don’t Put Your Eggs In One Basket” is Bad Advice for Internet Marketers
SEM News Source: http://www.winningtheweb.com
Published: Jan 21, 2009 - 09:55 am
Story Found By: vermasaurav 1222 Days ago
Category: SEM
A lot of smaller Internet entrepreneurs hear the advice about diversification and incorrectly apply it to their time and attention - something that they simply cannot afford to do.
 Comments7 Comments  

Comments

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from incrediblehelp 1219 Days ago #
Votes: 0

Smart "2nd agenda" post written to promote their own new iPhone wbesite, LOL

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from oldschool 1219 Days ago #
Votes: 0

Spot on business advice!

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from BrianChappell 1219 Days ago #
Votes: 2

I am going to have to disagree, especially in todays economic climate. There is a difference in diversifing your time to the point where nothing beneficial gets accomplished and actually getting something done. So much of SEO is waiting to see what happens - then adjusting to optimize what you know is working. In that down time you should be working on seeding /building /consulting /other projects IMO. There is a fine balance of spreading yourself thin. Know where that line is and you are fine.

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from gyutae 1219 Days ago #
Votes: 1

@BrianChappellWhile diversification is the ideal in this economic climate, I don’t think it’s feasible for a lot of smaller webmasters and entrepreneurs.  In fact, it will probably hurt them trying.  Sure you can have 2 projects and "get something done" - but what would happen if you did 1 thing and got double the work in?  I think this sort of momentum can be huge for a small business online - especiall new ones just starting out.I agree that much of SEO is about waiting to see what happens, but that doesn’t have to mean you’re sitting there waiting and doing nothing else.  You can build community, promote via social media, come up with product extensions, build links, etc.Time is extremely limited and switching from project to project at the same time isn’t optimal IMO.

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from gyutae 1219 Days ago #
Votes: 0

@incrediblehelpWell I thought using the iPhone niche presented a good example...  just because I dropped a link doesn’t make it a "2nd agenda" post.  :P

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from friendconnect 1219 Days ago #
Votes: 0

It’s a tough argument. No answer is absolute correct. I think the more focus you put on one individual project the better ROI long term.

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from fezzer 1215 Days ago #
Votes: 0

Good article, thought provoking and as the saying goes- jack of all trades master of non - a common problem when manging a web site.

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