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Michael Gray: Long time readers here will know that I’m not a big fan of Google’s personalized search. However late last week I watched a TED talk and had a zen moment of clarity, and finally got personalized search. More interestingly I got it within the first 2 minutes of the presentation (shown after the jimp).......
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from DanaLookadoo 2131 Days ago #
Votes: 0

Some key points from the video really clicked:You have to get consumers to perceive your offering as authentic!Are you true to yourself, and are what you say you are to others?Spend time and money satisfying the desire for authenticity.Michael’s take on how personalize search gives Google a point of differentiation was another lightbulb, too.Thanks for letting us know about this, Harith!

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from peterryan 2129 Days ago #
Votes: 0

I heart TED

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