Sphinn - Google Is Not The Most Relevant Search Engine According To Google

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Google Is Not The Most Relevant Search Engine According To Google

Went Hot: October 17, 2007 - 12:16 am
Posted By: SEOdisco 628 days ago
Topic Type: News Story (Jump to http://www.seodisco.com)
Category: Searching

See who the search engines rank on the first page for "search engine."

16 Comments

Who Desphunn This (0)

Comments

from tappingcreativity 628 days ago #

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The searches on the other engines say a lot as well.

from TannerHobin 628 days ago #

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These results are legit. Seriously, if you're searching for a "search engine" using a search engine, you probably shouldn't be using a computer. Interesting though.

from SearchBuzz 627 days ago #

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That's great!!

from onreact 627 days ago # - show/hide this comment

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Do not miss my follow up on that, it's not just "search engine":
http://seo2.0.onreact.com/best-search-engine-according-to-google

from baiduyou 627 days ago #

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In an impressive show of modesty, Ask and Yahoo also rank themselves top for the term 'best search engine', though at the time of writing neither currently rank for 'integrity' or 'self respect'.

from enzenhofer 627 days ago #

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strong brand vs. generic search terms

hi, this is the so called "strong brand" problem that every SEO knows who worked for a strong brand company.
if a brand is so strong that people use it more than the generic search term it is difficult to rank in a natural way for the generic search term. when people talk/write/link about the search engine google they talk/write/link "google", the don't talk/write/link "search engine", becaue everybody who is in any way interrested in search engines know what google is.

the same goes with apple, nike, ...., bwin

a stong brand can be a pain in the something if you are targeting generic search terms.

from baiduyou 627 days ago #

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Like Tanner says, apart from SEO bloggers, no-one is searching for 'search engine' so it's not really an issue.

Enz - True, but I guess the same logic that explains why Google don't rank for 'search engine' says there are thousands of people linking to Ask and Yahoo with the unlikely phrase 'best search engine'.

from enzenhofer 627 days ago #

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@ baiduyou

well, because everybody "knows" that google is the best search engine, the some who disagree with this statement point (write and link) to there favorite SE in connection with the term "best serach engine" ... just a hypothetical assumption

from baiduyou 627 days ago #

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Anything is possible, but I think it's probably more likely Ask and Yahoo are just indulging in a bit of self-love and manipulating their own natural search results.

from mpilatow 627 days ago #

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I think that it is probably a little of both. I have seen a few links on non SEO forums and blogs that use best search engine as the anchor text going to Ask so I think that has a little to do with it and I am sure there is some manual manipulation as well, just to make sure.

from TheRealTerry 627 days ago #

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On a related note, anyone else noticing that Ask has been advertising on a lot of terms in Adwords? It almost looks like they are advertising on phrase match for "what", "where", "how", etc... I am often seeing Ask ads pop up with ad copy that reads along the lines of "Get better more in depth results..." and then it links over to their own competing search results. Which raises at least the question of why Google's reviewers are allowing a search result as a landing page since it seems to run directly contradictory to everything they have been saying about landing page quality guidelines.

from crimsongirl 627 days ago # - show/hide this comment

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Who Sphunn this? I'm getting tired of such trivial entries showing up on Hot Topics.

from seobrien 627 days ago #

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This us brilliant! Great discovery

from onreact 627 days ago #

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baiduyou: Never done a keyword reseach for "search engine" or "search"? You should.
Estimated clicks per day on Adwords positions 1-3: 33,289 - 41,627 for search and 1,142 - 1,437 for search engine. It's 100 or 4 times as many as look for SEO or internet marketing.

from MattCutts 626 days ago #

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This search has been like this for years. If you're already on Google, you don't need to return Google for a "search engine" query. Just my $.02 though. :)

from onreact 626 days ago #

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Sounds like a flimsy excuse to me. It rather shows, like a commenter aptly put it, that "the ranking is not based on relevance".