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Sphinn Home » PPC
Predicting ROAS and Launching Better PPC Campaigns
PPC News Source: http://www.acquisio.com
Published: Jan 22, 2009 - 12:41 pm
Story Found By: mrmunchies 1116 Days ago
Category: PPC
An interesting article on return on ad-spend with respect to paid search, how it’s calculated (clears up some confusion for me) and how to use it ahead of launching a PPC campaign - includes a spreadsheet for calculating PPC ROAS.
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from Naoise 1111 Days ago #
Votes: 0

I’m sure that graphic got me half my sphinns :) but I am hardly complaining.No comments on which ROAS calculation should be used in online marketing? I might state both calculations clearly, but I’m still unclear myself on which is considered primary (or "correct"), and how people use them actionably.

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