News Source: http://www.searchenginejournal.com
Published: Jan 28, 2009 - 08:47 am
Story Found By: UtahSEOpro 1214 Days ago
Category: PPC
For whatever strange reason, AdWords will give you ROAS (return on ad spend) in the Reporting Center, but not in the Campaign Summary interface. If you’re doing lead generation and cost per conversion is your KPI, that’s easier- ads and keywords have that. But if ROAS is your metric and you need to also consider the average sale for ads and keywords (part of ROAS), you have to run reports in the Reporting Center.
2 Comments
Comments
Love that last part about site targeting ads on a page with a negative article and getting great cost per conversion. That must have been some ad creative.
Safely bookmarked - thanks, a very helpful post!:)