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I wasn’t there, but I heard at one of the Group Y events last summer, marketing execs were saying that Action Sports (probably more specifically Action Sports apparel) Brands can’t tap into and experience the full potential of the web and social media/news. I don’t know about you but in my experience, Action Sports and the web go hand-in-hand. In my opinion, it isn’t about the scary new thing called the internet, it’s about knowing how to tweak what you’re already doing in order to take full advantage of the webs potential.
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from jameszol 1204 Days ago #
Votes: 1

Great intel for any industry...

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from CameronOlthuis 1204 Days ago #
Votes: 1

yep, doesn’t matter what industry you apply this too, solid advice.

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