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Sphinn Home » SEM
Traditional marketing meets SEO science
SEM News Source: http://www.huomah.com
Published: Jan 28, 2009 - 07:58 pm
Story Found By: JMorris 1109 Days ago
Category: SEM
"I sometimes think that search engine optimisation is much too often approached with the wrong kind of mindset – almost a tick-box exercise, and one that limits opportunities for the success of great websites. This brain cramp has important ramifications for the perceived professionalism of the SEO industry, but unfortunately it’s not one that cannot be tackled with ease."
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Comments

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from yetanotherben 1109 Days ago #
Votes: 0

Thanks for the Sphinn - just made my day (well actually, getting published on Dave’s blog did really, but you know what I mean!!)  :)

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from footinmouthdisease 1109 Days ago #
Votes: 1

Great article- often we’re so focues on "Gotcha" quick fixes, and check lists that we forget the old school marketing roots from which our efforts really stem/should stem.

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from yetanotherben 1109 Days ago #
Votes: 0

Thanks Jeremy (again!)  Marketing has had an age to work out what we need to know and do, to get closer to our markets, so I think there is great merits in using traditional marketing’s techniques as a sort of framework in SEO...That’s my spin on how to approach SEO projects anyway,:)

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from eWhisper 1108 Days ago #
Votes: 1

Interesting post and definatley worth the time to read. I’ve always been a fan of an integrated marketing stratedgy, and you’re right - SEO is just one part of that equation.

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from Askjamiescott 1107 Days ago #
Votes: 1

great read, great article. SEO marketing is always very interesting and innovative way against the others, sometimes search engine optimization doesnt work in my opinion, for example Google is so big now when you type in your keyword it brings up 2 billion results, so getting yourself seen by potential clients can be hard and expensive.SEO provides another way of getting out there. once again, a very good read

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from yetanotherben 1107 Days ago #
Votes: 0

Thanks again guys!  Feedback’s always appreciated...The idea of an SEOs’ marketing focus is a work in progress in the industry and for me too it seems, but I think it could be quite healthy to think along thsese lines.  The core principle still remains - focus your SEO at your markets, using various marketing principles, and I don’t think you can go wrong!@Askjamiescott I would take the ’2 billion results’ figure with a pinch of salt, that’s simply an estimate of what it could serve, but I think the results typically stop after 200/2000 pages (can someone confirm?).  If you’re referring to how competitive keywords are then allintitle / allinchor / allintext queries might help build a better impression.:)

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from Stellina99 1102 Days ago #
Votes: 0

Hi,Nice Article! I got lots of information by this blog.SnoretaEnd of the World Flash Game

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