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The Speaker Schedule for IM Spring Break 2009 has been announced on the IM Spring Break web page and I’m sure that many of you will agree that we have packed some incredible sessions and speakers into 3 days of sharing and learning information on SEO, paid search marketing, affiliate marketing and social media marketing.
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from crimsongirl 2152 Days ago #
Votes: -11

"Some of the Q&A sessions will be under NDA, with secrets being shared and discussion of classified online marketing tactics only for conference attendees." What?  That’s reason right there not to attend this conference.  They’re charging you to go to this meeting and then saying you can’t disclose what you hear?I doubt they would try to enforce an NDA, but the idea of having to sign one would turn me off from the conference and its organizers.

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from Sugarrae 2151 Days ago #
Votes: 6

>>>They’re charging you to go to this meeting and then saying you can’t disclose what you hear?What? You mean, they’re saying that they’ll tell YOU information they’ve worked years to learn since you paid to hear it but are asking that you don’t go home and blog it for the entire world who didn’t pay to hear it for free?The AUDACITY of these people. I mean, you deserve to spend 500 dollars to get my years of worked for information and then blog about it to make techniques less advantageous to both myself and others. "I deserve"...>>>I doubt they would try to enforce an NDAIt’s the equivalent of stealing. See how unimportant a judge considers a legal document you knowingly and willingly entered into.

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from streko 2151 Days ago #
Votes: 4

"I doubt they would try to enforce an NDA, but the idea of having to sign one would turn me off from the conference and its organizers."I agree 100%! Heck with that conference! I mean wtf is up with that? What if during the affiliate session some amazing tactics and great ideas get talked about that might be profitable for people? I would love to blog it to make myself seem cool as crap! -ohh, wait, then it would become over saturated and no one would make any money off of it... duh.

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from kerimorgret 2151 Days ago #
Votes: 2

$500 for three days of advice from some of the top names in the industry, where you can safely ask questions, and be in a small group so you actually can get access to these people, make connections, etc. Best damn deal I’ve seen in a long time! Tell me where else you can spend $500 and get more than a couple of hours of advice from most of the speakers, not to mention all of the networking that will take place. If there was ever this type of conference on the west coast, I would sign up the moment registration opened.

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from Jeremy 2151 Days ago #
Votes: 0

An NDA for a conference? Seems odd. The only time I’ve signed an NDA is when you’re getting access to information that there’s no possible way you could otherwise have access to - betas of new products, competive research based on priopriatery data, etc. Is that the type of info attendees at this conference should expect? Also, by signing the nda for this conference is the signer indicating they won’t disclose anything they heard at the conference - regardless of whether it was something they had prior knowledge about?

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from toddmintz 2151 Days ago #
Votes: 1

The operative question is what exactly (in the strict legal sense) does the NDA say?  It’s too simplistic to say they are good or bad without an examination of the document.Having to sign an NDA before attending a conference would cause me to hesitate and deliberate.  That doesn’t mean I won’t do it, but it would be an issue that could cause me some concern.This absolutely isn’t a swipe against the very bright savvy people putting on the conference, but more of a reflection of the legal commitment one is making by signing an NDA.

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from UtahSEOpro 2151 Days ago #
Votes: 6

TO BE CLEAR: the NDA is ONLY for the roundtable sessions where there there is one on one Q&A with attendee’s sites. It is to protect the attendee’s information and that is it. The actual conference will be partly live-streamed, just like Scary SEO was. There is nothing in the NDA blocking conference information from being exposed aside from the roundtables.Just a protection policy for private info...that’s all. Other than that, just a normal conference with live-blogging and live-streaming. Even Q&A will still be live-streamed.There are, however, certain sessions speakers have requestetd to be under NDA. There is only ONE of those at this time. Think about all the speakers who have not wanted to give up info because Matt Cutts is in the room. We are just protecting them to provide quality content to our attendees.

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from lorenbaker 2151 Days ago #
Votes: 3

The NDA is not for anything but to protect the speakers and the knowledge and tactics that are shared at this valuable conference. One differentiation point between IM Spring Break, Scary SEO and the IM conference series and the other industry conferences is that we give speakers the opportunity to free their shackles and actually give useful tips and tactics to the attendees which are personalized, can be used by the attendees, and give them a competitive advantage in their market; whether it be SEO or affiliate marketing.Live blogging and the rampant sharing of information on Twitter is amazing and a part of the growth of knowledge in this industry, but under the threat of the publication of their recommendations or secret tactics, speakers do not usually share insider tips and ideas at larger conferences for reasons of liability and that information getting in the hands of people who do not attend the conference, their competition, Google, or even spammers who can use advanced tactics for their evil doing.It’s also what they get paid to do. And some of these speakers make $500 an hour. You’re getting them for 3 days at that rate + plus food + beer + a great time and awesome connections.This is the reason why there are so many compalints that the material and content covered by speakers at some of the larger conferences, throughout the marketing industry, is rather old and used up. Speakers tend to show up with a cookie cutter presentation. Why? Why should I, as a speaker, share a secret with not only the attendees at a conference but also the 20K RSS readers at SEJ, the 20K RSS readers at SER, Sphinn, Forums, Twitter, Radio ...etc. It is no longer a secret.The NDA protects the speakers and also gives attendees EXCLUSIVITY.At IM Spring Break, we’re letting our panel members open up, be honest, speak their mind and actually say "do this cause no one else in your vertical is doing it" or "get a link from here and it will help you substantially."The information shared at ScarySEO under NDA was honest, to the point, direct and reminded SEO’s that they are not only on the cutting edge of the online marketing industry, but also what other tactics were used by others outside of SEO to get results.Do you think that an affiliate marketer will raise his hand in a huge conference in New York and spill the beans on how he dominates all of the search engines via a technique he put together. Chances are that he wouldn’t be given the microphone. At IM Spring Break, we’re also literally going to open the floor to all attendees, sharing discussion, ideas and insight. Does this make it worth promising that you will not broadcast the information given during one panel and as parts of other panels?Does the security of knowing that a Google Spam Engineer won’t be reading every little detail about your site and your past linking then wiping it out of Google?What is said at IM Spring Break during the NDA sessions stays at IM Spring Break and in the marketing strategy of YOUR company. I think that’s worth it :)

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from cshel 2151 Days ago #
Votes: 2

Sorry I’m late adding this comment...After each session, there is time scheduled for people to have workgroup/roundtable discussions. During these discussions, attendees ask questions and discuss very specific issues pertaining to their businesses or their projects... this would be where the NDA protects the attendees the most. When people ask questions but don’t fully explain the situation or disclose mitigating circumstances, the answers they get end up being not applicable or not relevant because the questions were too vague. That’s pretty useless and generally a waste of time. The organizers are trying to create an environment where the attendees and presenters can have an open and meaningful dialogue without fear of someone taking notes using things against anyone. (See Jordan and Loren’s comments above about Google people taking notes on your past indiscretions.)

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from Alysson 2151 Days ago #
Votes: 0

I don’t think signing an NDA is outside the realm of realistic.  The tactics and techniques these people are sharing is based on years of experience and it isn’t too much to ask that they expect people to keep this useful information to themselves.  Having someone write a blog post releasing everything they just learned at a paid conference would be a slap in the face and make them far less likely to be willing to share their experiences in the future. 

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from Askjamiescott 2150 Days ago #
Votes: 0

again as mentioned i dont think signing an NDA is far fetched.these people do know what they are doing and posting a blog about it is an insult to the work done so far.the information i am sure is helpful and great, but is an insult to the producers.

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from robertgarcia 2150 Days ago #
Votes: 0

Dood I’m so late on this, but here it goes. 500 bucks for this kind of talent!!!???!!!  And your worried about a DNA????!!!????"The only time I’ve signed an NDA is when you’re getting access to information that there’s no possible way you could otherwise have access to"You just proved the point of how valuable this little brouhaha is and why it’s worth every penny. 

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from Jeremy 2150 Days ago #
Votes: 0

"The only time I’ve signed an NDA is when you’re getting access to information that there’s no possible way you could otherwise have access to"You just proved the point of how valuable this little brouhaha is and why it’s worth every penny. I don’t see how? Anyays, I think an NDA is fine, although I’m not sure it’s really protecting anyone. Company sends employees to conference, employee signs NDA, talks with other employees at company (or another company/individual) when they return and those indivuals blog/write or otherwise disseminate the information. An NDA covering information hundreds of people will have access to would be very difficult to enforce. Not impossible, just difficult.And for the record, I was never questioning the value of the conference, just commenting on the NDA. I have never signed an NDA for a conference and thought it was an interesting discussion.

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from steveplunkett 2119 Days ago #
Votes: 0

@lorenbakerI luv this.."- spammers who can use advanced tactics for their evil doing."

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