News Source: http://blog.zetainteractive.com
Published: Jan 31, 2009 - 03:50 am
Story Found By: BobGenerale 1212 Days ago
Category: SEO
10 Comments
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News Source: http://blog.zetainteractive.com
Published: Jan 31, 2009 - 03:50 am
Story Found By: BobGenerale 1212 Days ago
Category: SEO
10 Comments
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Comments
Yeah, usability experts wrote about that back in the nineties, people only scan text on the Web. Google prefers huge chunks of text though.
@planecrazy wrote:The Google advice to "write content for users" is starting to directly conflict with SEO’s mantra that "content is king".I couldn’t disagree more with that statement.
I think that the key here is to understand that "content" doesn’t necessarily translate to copy (or lots of copy for that matter).Content can be an article, a blog, tweet, a great image, an alluring video, a cool tool, etc...If it’s alluring, then users will like it and share it (and link to it) and that will lead to better natural search placement.Therefore, content is still king (not necessarily copy) and in no way does it contradict the idea of writing for users.
But copy, imo, is way more important than content. Which seems to be something most SEOs still aren’t getting.
@Jill, yeah, like most things, it’s all about balance.For example, a great image or video might attract a lot of visitors and inbound links, but it’s always a good idea to include a title and copy snippet above or below the video (as well as alt. image attributes, swfobject, etc...) to ensure that Google is digesting some copy to go along with the dynamic content.I just think that anyone who thinks that there’s a magic formula (ie. 150 words or more, 3 exact mentions of a keyword, etc...) that will guarantee SEO nirvana is fooling themselves.
#hugoguzman: imho, writing a phrase like "PLS SPN THS PST R U SLY BRB LOL" is writing for freaking brain-washed inmature kids. That lefts out 99.5% of users, and more important, it left out the NORMAL people, those whom all business (but social networks) are aiming for... So no, that kind of writing is not writing for people. I think that "write content for users" is just the result of combining the "content is king" with some usability...(sorry about my caveman english....)
@ hugoguzman wrote:I just think that anyone who thinks that there’s a magic formula (ie. 150 words or more, 3 exact mentions of a keyword, etc...) that will guarantee SEO nirvana is fooling themselves.Exactly, and that’s what I was saying in the comment on the original post. Perhaps your longer copy that didn’t convert was not the magic formula. Well, not perhaps, obviously it wasn’t. SEO copy does not necessarily need to be long. That’s the fallacy with the original post, imo.
@ hugoguzman wrote:I just think that anyone who thinks that there’s a magic formula (ie. 150 words or more, 3 exact mentions of a keyword, etc...) that will guarantee SEO nirvana is fooling themselves.perfect answer, couldnt of said it better myself.
@plane crazy said: "but the fact that writing, in general, for people who don’t like to read is increasing difficult."Well if your target market is people that don’t read, then yeah, it’s kinda silly to write for them. You should target them other ways.But I suspect that most people’s target audience has a mix of those who like to read and those who don’t. The trick is in keeping all the audiences happy.
First of all there are many ways to make a lot of content accesible to readers; bullets, smaller paragrahps, descriptive headings, decent font size etc.Secondly why would you create content for Google first and users second?