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Posted By:
searchkari
414 days ago
Topic Type: News Story (Jump to http://thecaffeinatedblog.typepad.com)
Category: In House SEM
1 Comment
Posted By:
searchkari
414 days ago
Topic Type: News Story (Jump to http://thecaffeinatedblog.typepad.com)
Category: In House SEM
1 Comment
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Comments
Having been both an in-houser and an in-agency-er I have to agree and disagree with the SEMPO article. Some companies have it right and have a dedicated in-house SEO (or better yet SEO team) that can tackle the SEO/SEM efficiently and with better skill than some agencies I've seen...
I don't think we can classify one as better than the other, it comes down to how much time is invested in keeping on top of the industry and constant testing and revision.