News Source: http://www.kneoteric.com
Published: Feb 03, 2009 - 10:07 am
Story Found By: vermasaurav 1597 Days ago
Category: SEO
5 Comments
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News Source: http://www.kneoteric.com
Published: Feb 03, 2009 - 10:07 am
Story Found By: vermasaurav 1597 Days ago
Category: SEO
5 Comments
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Comments
Although we know SEO guarantees often come from the shadier sides of the SEO world, we need to remember what a guarantee is. If I guarantee X visits or 1st page rankings, it doesn’t mean I’m saying it will happen, it means I’m saying something else will happen if it doesn’t, eg, I don’t get paid.I might buy a TV and get a gurantee that if it breaks it will be fixed. Nobody is saying the TV wont break.Any bonus is a guarantee, eg, if I don’t get you 1 million unique visits or 1 million sign-ups then I don’t get a bonus. So there’s nothing inherently wrong with guarantees, it’s just what is being guaranteed that is often laughable (eg SERPs rankings for any but the most valuable of keywords) and would be without the guarantee.
Thank you for your comment @nunney A ’money back ’ rider/guarantee shifts more towards the ’pay for performance’ kind of things. From a vendors point of view, they only get paid if they perform on the agreed level - x number of visitors, top 10 rankings, etc. Maybe the line is a bit blurred between the two- guranteed SEO and Pay for performance SEO. However with guranteed SEO, I have found that more often than not the guarantee being given is quite misleading. I am not trying to imply that guarantees should not be given; well if you can why not give it - shows how competent one is. But guaranteeing something which of no value in the end is something I am averse too.
Or guaranteeing placement for keywords of little value.It’s all about honest marketing.
Well also keep in mind that you can get anyone to rank first page for say their domain name. It also matters what you are guaranteeing that they rank for.
I think the guarantee isn’t so much the misleading bit, but rather what is guaranteed. It’s not shady to guarantee your work if you do indeed stick to it.I think the real problem here is if the guarantee has no value... such as a ranking for a made up 9 word phrase (although I still expect the one and only ever visitor to convert).I guess at the end of the day it all comes down to intent. If the guarantee is intending to deceive so that failure is never going to happen then it’s shady... regardless of results.