News Source: http://blog.zetainteractive.com
Published: Feb 03, 2009 - 08:56 am
Story Found By: hugoguzman 1104 Days ago
Category: Link Building
10 Comments
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News Source: http://blog.zetainteractive.com
Published: Feb 03, 2009 - 08:56 am
Story Found By: hugoguzman 1104 Days ago
Category: Link Building
10 Comments
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Comments
I honestly believe that this is one of the holy grails of SEO analytics; measuring the impact of link-building on bottom line revenue (both in terms of direct referrals and indirect natural search referrals that can be tied back to specific link-building efforts).
Absolutely, nice article. (note: small spelling error (you said side-side instead of site-side)
Good catch, Mike!
Good points, Hugo. Good SEO is ’holistic’ (both site-side and link building work is needed) so we should always try and present work and results to clients in the same way.
Good point, Mark! I just think that most SEO folks either forget to or don’t know how to account for link-building in their analytics reporting.
Good post. I like also to include whether a link was follow or no-follow - ’cause even a quality no-follow link can send some good traffic and revenue.
Good point, eclaire! We were just talking about that earlier (like for example, visits and revenue from well-crafted Craigslist campaigns).
Very interesting article!But I will suggest the author to change link names in his blog to text ones instead of "p="Sincerely yours,Vitaliy Syromyatnikov7 Steps 2 Success
It is a good article - but in general I think that having to report on links to such a level would only be necessary if your client isn’t getting results. Your link building program should offer a good ROI within a pressume time period - monthly reporting is faulting considering the time for links to effect results (ouside of direct traffic and conversions). But if you do have to report on such a micro level - the article does make some nice points - I just believe that when the bucks are rolling in and your securing top positions - no one is asking you for that info ;)
Really nice point of view.