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Sphinn Home » Vertical Search
How To Scare Your Readers, Dilute Your Brand & Squander Link Equity with Tiny URLs | Search Marketing Standard
Vertical Search News Source: http://www.searchmarketingstandard.com
Published: Feb 04, 2009 - 11:31 am
Story Found By: CybernautSEO 1103 Days ago
Category: Vertical Search
Good post on the negative aspects of using URL shorteners. I personally feel differently, but this post has some interesting insight.
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from seoegghead 1103 Days ago #
Votes: 0

Thanks for the Sphinn.  As for what some have said about cligs, I agree that it helps, but it’s not a comprehensive solution.  It will still dilute your brand and potentially scare readers.  I can use it to track my click-thrus to goatse.cx right now.  I can even send some link equity his way.  The new image is definitely an improvement over the last :)And if cligs disappeared one day ... magnolia style?  It could happen; I’d rather be master over my link equity.Cligs could make it evaporate Madoff style.

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from BenjArriola 1103 Days ago #
Votes: 0

Good post by Jaimie. I have both of his books so I can be considered a fan. :pI am a great fan of Cli.gs but never really considered the possibility of one day it dissapears. And thanks for opening my mind to that. Yes you never know.Bandwidth increases. Diskspace increases as MySQL increases. If there is no good revenue model behind it, yes it can dissappear.Good point.

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from phaithful 1103 Days ago #
Votes: 0

I’m still livid over Magnolia disappearing and all their data getting corrupted. Grrrr

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from seoegghead 1103 Days ago #
Votes: 0

Yeah.  The Magnolia incident is making me rethink my company backup policies too.  Currently we:1. Use RAID at the data center2. Back up all data nightly to our local office *and* Amazon S3.Thing is, if Magnolia melted down, are we vulnerable too?  I’d really like to know what happened over there, so I know what not to do.  Or maybe it was just freakishly bad luck.  And we’re all vulnerable to that :)  Prayer?

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from seoegghead 1102 Days ago #
Votes: 0

Great tip if you want to test out the idea without any major effort --Patung from http://www.indonesiamatters.com mentioned you can do the same thing in WordPress with ?p=X links.  They will automatically get redirected in new versions.  I didn’t think of this ... 

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from BenjArriola 1101 Days ago #
Votes: 0

Nice, good suggestion by Patung. WP’s old permalink structure will always redirect to the current permalink in WP 2.5.x and higher. Never thought of it too.

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from adamR 1100 Days ago #
Votes: 0

As a business owner who does not do much SEO work , but has been on the web for a while(1993)- this article confirmed for me the need to make URLs work for you that make sense - not the shortened flybynight tinyurls that may not promote consumer confidence. I like Jaimies view of the internet- everything he says is run through a filter of retail "sense".It shows a maturity of thought and action missing in todays heady world of SEO. 

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