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A blogger exposed an obvious rip-off and got picked up by consumerist.com, propelling his page high up the SERPs. Cash4Gold’s SEO company tried to buy him off and (of course) that got blogged too.

There’s a good set of background links at metafilter (http://www.metafilter.com/78819/SEO-cant-save-you-now) and the comments there are worth a look too.

A useful lesson - getting out your chequebook does not make every problem disappear. How would the learned SEOs & SEMs of sphinn have acted differently?
Comments4 Comments  

Comments

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from CybernautSEO 1207 Days ago #
Votes: 0

Wow, not the best way to engage in reputation management is it?

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from andymurd 1207 Days ago #
Votes: 0

I wondered about posting this because sphinn is not into outing dodgy SEOs but I don’t think it’s a story that can be ignored. This kind of publicity reflects badly on all SEOs & SEMs.

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from fireflyseo 1207 Days ago #
Votes: 0

Nice article.  I think some SEO / Reputation management companies out there forget that the web is an online community... and that means you do occasionally get some good people who are more interested in doing the right thing rather than making money!  Nice for a dodgy SEO to get outed so publicly!

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from johnandrews 1201 Days ago #
Votes: 0

Not great to see Joe highlighted (if it was him) but this is too important to go unnoticed. I’m sure there’s more to the story, but obviously anyone trying to buy their way out of bad reviews (on behalf of a client of otherwise) needs to be more careful than this, lest be branded "dodgy" at best.

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