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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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The headline is perhaps the most important piece of your landing page. It is the first thing a potential customer sees. It is also the first marketing message your deliver. The goal of the headline capture the visitors attention and compel them to r read more »
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Yesterday Google released a nice upgrade to our favorite PPC campaign management tool, AdWords Editor. V6.5 has valuable features-but bugs that may be showstoppers. read more »
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Woot.com's latest Adwords campaign is targeted at users who are searching for the latest Google stock price. Whereas in the past they'd use tongue-in-cheek playful ad copy, their current strategy involves poking fun at loosing your house, job, or ev read more »
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A large amount of my AdWords clicks have been obscene spam. Is it a new trend, or specific to the niche? read more »
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