Online Marketing
rss feed

Show Me: Newest | Oldest | Most Sphinns So Far

It happened again. News sites roll out updates that have more to do with marketing than news. We reported about Carlsberg promoting its brand through Hugh Grant and Hollywood advertising the upcoming and most awaited for Sex & the City movie earlier read more »
Discuss     
Working advertising coupons that you can use for your site. read more »
Discuss     
Well, this blog is supposed to be about SEO, so I’ll explain how they went above and beyond in this area. Three words: sponsored link building. read more »
Discuss     
How do you stay connected to your network’s news? Do you watch the news stream on LinkedIn? Do you watch the updates on Facebook, Friendfeed, and other social networks? 20 minutes or less on these platforms often gives you some interesting pieces of read more »
Discuss     
First of all, understanding the SOS-CAR model, we have to first see what all activities are being performed by internet users. The activities can be broadly classified as Searching (S), Reading (R), Scrutinizing (S), Authenticating (A), Collaboratin read more »
Discuss     
Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in turn make it easier to grow your list.

That doesn't mean you make it harder for people to leave, however. Instead, learn why read more »
Discuss     
I've lost track of the number of times clients have said to me, "I've never worked with a freelance copywriter before. How's this work?" I've also heard, "We hired a freelance copywriter once before. It didn't go too well."

To the first I usually read more »
Discuss     
It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no Web-accessible databases to tap. Almost every effort requir read more »
Discuss     
GoDaddy is offering free domain names for 1 year, no bull. read more »
Discuss     
Originally acquired for $750,000, the domain has been resold in a rumored 7-to-8-figure deal! read more »
Discuss     
Jivox founder Diaz Nesamoney shares tips for creating effective online video ads. read more »
Discuss     
...The man has a point. I'm sure most people reading his blog use this product known as "underwear" on a regular basis. But I also understand what the reader is getting at -- why an underwear ad on a business blog?... read more »
Discuss     
5 Tips that Anyone can implement immediately to add more "profit" to their thinking. There's so many articles on the tricks and methods - which are great and needed. But, this post nails some pretty personal issues down for the business minded - a read more »
Discuss     
Stoney deGeyter makes some excellent points about online usability. read more »
Discuss     
I often get asked what should be the medium of choice and what works better, pay-per-click or display advertising. It’s really hard to answer simply to what works better in different situations. It all depends on your target audience, goals, produ read more »
Discuss     
I just had a cart-before-the-horse reality check with a client. This client is a $1.5b technology company with everything to gain from optimizing their B2B post-click lead funnel. But they don't do it.

Why? Because their nurture/warming tool is a read more »
Discuss     
A client approached me recently and asked me to get to the bottom of why they weren't converting more of the visitors to their site into either enquiries or orders. read more »
Discuss     
Why wait for search engine traffic, here are 14 ways to get good targeted traffic to your websites and blogs now! read more »
Discuss     
Relationship marketing is where I’d put things like community managers and active engagement, listening, and robust interexchange between customers and businesses. Not just with the marketing department, but with people in all different parts of the read more »
Discuss     
This video fills in the blanks. It's about time more people make videos like this. You can learn heaps from what this guy has to say....... check it out read more »
Discuss     
Do you strongly believe in the potential of your website? How does it compare to your competitors’ websites? Is your website the best thing in the world? This article go through the importance of believing that what you are doing is great. read more »
Discuss     
I’m guessing marketers of products for itch relief, athlete’s foot, and the like already know this… but itching can be stimulated by seeing other people scratch, and even by images of itch-causing creatures like bedbugs. Last month’s Scientific Amer read more »
Discuss     
How many people truly understand what the breakage points are in the customer life cycle? Someone hits your site and may even spend a few seconds looking around - how do you keep a visitor interested long and present a compelling enough reason to st read more »
Discuss     
ShoeMoney says - "There was a post on the digital point forums from a newbie poster saying he had just purchased a list containing all attendees of the Affiliate Summit."

"I followed the link and downloaded the list… it contained names and home read more »
Discuss     


Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008