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Topics related to getting search traffic though either paid or free methods. For more background, see SEM news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to read more »
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Are we all working so hard on other peoples website that we haven't got time to sort out our own? read more »
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Another excellent post by ViperChill providing a list of important resources for improving other-then-SEO skills and thus making a complete web marketer. Besides SEO, includes resources on PPC, affiliate marketing, web design, copywriting, domains, read more »
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Pay per click campaigns can be categorized into two major categories: sponsored match (or keyword) and content match. Sponsored match campaigns involve the display of ads on search engine results pages, whereas content match campaigns involve the di read more »
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Search Marketing Expo

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SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
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SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008