Paid Search
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Topics related to buying traffic through advertising on search engines. For more background, see the Paid Search column or other Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Naoise Osborne takes a look at the US and Canadian election campaigns and their use (or lack thereof) of Adwords marketing, trashes the Valleywag post from the other week, and does his own mini-analysis, the results of which are surprising. read more »
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How do you know whether your keywords are performing well? Should you delete or pause under-performing keywords - or simply adjust their bid prices?

Some basic but critical PPC conversion strategies revisited. read more »
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I will be covering the paid search track tomorrow and Wednesday and blogging live, as well as sending Twitter updates, when blogging is not possible. Am looking for something new with paid search, analytics and tools. read more »
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Even if you’re not a genius, you can use the same strategies as Aristotle and Einstein to harness the power of your creative mind and better manage your future... in search! read more »
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