Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Posted By: gyutae 8 hours ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
To tap in to the stream of marketing-savvy collective wisdom online, we reached out to our network with a top internet marketing tactics poll for the next 6 months. Over 400 business marketers responded, making this the most popular poll Online Mark read more »
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Avatar Posted By: UtahSEOpro 10 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Last week e-Commerce link building was discussed at WebmasterWorld Forums (also reviewed by SEroundtable). Why is it actually more difficult to build links to an e-Commerce website? read more »
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Avatar Posted By: SMMGuru 6 hours ago
Topic Type: News Story (Jump to http://www.smmguru.com)
Category: SEM
Ranking for keywords requires that your content is indexed in a timely manor. While some websites are indexed daily, some only get visited by Google Bot weekly or even monthly. Having your content indexed fast can mean being the site that breaks new read more »
1 Comment     
Avatar Posted By: DavidWallace 10 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Ann Smarty writes, "Last week SEOmoz announced the launch of their new backlink checking tool Linkscape and I felt I couldn’t help (briefly) reviewing it at our (already traditional) SEJ toolbox series." read more »
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Avatar Posted By: UtahSEOpro 3 hours ago
Topic Type: News Story (Jump to http://www.yourseomentor.com)
Category: Search Marketing
This week I [Garrett Pierson] took the guys over here at Global Marketing Strategies; Dave and Scott Brandley, and talked about their background in online marketing and some of their amazing tools. Not only did they give some great tips they also sh read more »
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Avatar Posted By: UtahSEOpro 6 hours ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Search Marketing
Demographic targeting has long lived within the realm of CPM and banner buys. However, AdWords is becoming much more sophisticated in the ways that you can use demographics within your AdWords campaign. Below are a list of resources for using Demogr read more »
1 Comment     
Avatar Posted By: sazbean 9 hours ago
Topic Type: News Story (Jump to http://sazbean.com)
Category: Other Search Marketing
There are three ways to increase sales on a website: 1) increase qualified traffic (number of potential customers), 2) increase the number of conversions (sales) or 3) both 1 and 2. This list focuses on ways you can increase traffic or conversions. read more »
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Avatar Posted By: dailymoolah 2 days ago
Topic Type: News Story (Jump to http://www.marketwatch.com)
Category: SEO
According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year's study, which ranked Print Yel read more »
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Avatar Posted By: Wiep 15 hours ago
Topic Type: News Story (Jump to http://www.chrisg.com)
Category: SEO
Chris Garrett explains how building authority creates a defensible structure that can grow sustainably, fight off competition and can survive the highs and lows of your market. read more »
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Avatar Posted By: netgeek06 2 days ago
Topic Type: News Story (Jump to http://www.seohosting.com)
Category: Paid Search
Whether your goal is to generate a lead or to close a sale, creating an effective landing page is necessary for reaching your goal. With a great landing page, your visitors will be far likelier to take the action you desire. Unfortunately, most land read more »
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Avatar Posted By: DavidWallace 1 hour 18 minutes ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: SEO
Peter Da Vanzo writes, "Canonicalization can be a confusing area for webmasters, so let's take a look at what it is, and ways to avoid it causing problems." A nice concise post on canonicalization issues. read more »
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Avatar Posted By: karon 12 hours ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: Other Search Marketing
Do you realize that what happens after your customers read your copy could make or break your sale? I’m not talking about shopping cart abandonment. I’m talking about good communication that keeps the buying cycle moving forward. read more »
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Avatar Posted By: akvasquez 2 days ago
Topic Type: News Story (Jump to http://www.searchmarketingmaven.com)
Category: Paid Search
The basics of click fraud advertising read more »
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Avatar Posted By: palmerseo 9 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
…In no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms. Aaron from Google and Nathan from Microso read more »
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Avatar Posted By: DanielMcskelly 15 hours ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk)
Category: SEM
Why there's no better times to be in Search Engine Marketing than hard times. read more »
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Avatar Posted By: chornak 1 hour 28 minutes ago
Topic Type: News Story (Jump to http://chrishornak.com)
Category: SEO
This is a collection of websites, that offer free backlinks, any commercial website should be listed on. When choosing these websites they had to meet three criteria; high page rank, authority and trustability. read more »
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Avatar Posted By: vikramsra 2 days ago
Topic Type: News Story (Jump to http://www.canigetinfo.com)
Category: SEO
Without the links, the World Wide Web would just be a collection of unrelated documents of no use. Links provide structure and provide both implicit and explicit information in the aggregate. read more »
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Avatar Posted By: tomshark 7 hours ago
Topic Type: News Story (Jump to http://www.capturecommerce.com)
Category: SEO
Does your approach to creating web content effect search rankings? Indeed it does according to this post. read more »
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Avatar Posted By: MikeDammann 17 hours ago
Topic Type: News Story (Jump to http://www.internetmarketingaccess.com)
Category: SEO
Whatever hat you might be wearing, it's good to know what you MIGHT be up against from your competition. read more »
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Avatar Posted By: saadkamal 9 hours ago
Topic Type: News Story (Jump to http://www.saadkamal.com)
Category: SEO
This is a complete tutorial for doing effective keyword research to improve your search ranking and conversion. read more »
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Avatar Posted By: OnlineMarketer 11 hours ago
Topic Type: News Story (Jump to http://www.fathomseo.com)
Category: SEM
Phew. Not the most awesome of weeks, but we made it to Friday. In celebration of that, and Fathom’s successful field trip to Pizza Hut buffet, I thought I’d lighten it up a bit with some social media-related news that I found interesting from this read more »
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