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Widely recognized as the world's most popular search engine, Google defines searching to the degree that some people say they "googled" something as a synonym for searching. For more background, see Google news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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PageRank couples link credibility and page quality to asses pages and sniff out spam. Because it assumes that the quality of a page and the quality of a page’s links correlate, it leaves itself wide open to spam. CredibleRank is an alternative algo read more »
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Steve Ballmer mocked Google for Android, claiming it had no business model. This post suggests that there's a very good reason (and that it's also part of the reason for their GOOG-411 product) and that's to help them monetise YouTube. read more »
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If anything that is constant in this world; it is ‘change’.

Google seems to have taken this thought onboard and has implemented a slew of enhancements, rearrangements and design changes to some of its most used resources. read more »
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Seems that fantomaster's PageRank always seems to tank preceding another PR update - so can we expect another one now? read more »
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We're pleased to share that Google Friend Connect is now available in beta to any webmaster looking to add a "dash of social" to his or her site. This service lets webmasters add social features to their sites by simply copying and pasting a few sni read more »
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Did you hear the news? Google released one of their tidbits of Quality Score wisdom this week. Get this... conversion rate, you know that part of the Adwords account that is totally optional, is not, I repeat, NOT a component in determining Quality read more »
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One of the many useful features of Webmaster Tools is the ability to adjust settings for your site, such as crawl rate or geographic target. We've been steadily adding settings over time and have now gotten to the point where they merit their own pa read more »
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Mark Butler from Keyword Academy explains to us why it is important to age your domains before use. He also explains that you could be leaving thousands of dollars on the table if you own just a few dozen domains you're not aging right. read more »
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Google's updated the crawl rate setting in Google Webmaster Tools. You can leave the rate on automatic, or do a custom setting that let you control maximum number of requests per second and the number of seconds between requests. read more »
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Google Blog Search evolves further. read more »
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The title says it all! read more »
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Googlers strongly believe in dogfooding our own products. We manage our work schedules with Google Calendar, publish our blogs on Blogger, and store scads of documentation on Google Sites. So, ever since we launched our first Webmaster Help Group, w read more »
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"Today, we learn that the Department of Justice was just 3 hours away from filing antitrust charges against Google" read more »
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How can you take advantage of the cheaper content network clicks without losing control of your paid ad accounts? Some basic advice. read more »
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"To the SEO practitioners who panic about rankings and give themselves click-tendonitis because “the world of SEO is changing!!”, I pose this question: with all the changes that do take place in the SEO industry, what is the main thing that remains read more »
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Want to see what the next game is for your favorite European football team? Just type in the name in Google and you will get an instant answer. read more »
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InLink is a waste of time read more »
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The Google Chrome, the search company latest salvo against Microsoft IE. The Chrome is state of the art web browser, its is the fastest Google product to leave the Google beta test, so fast that Google want it to ready for battle. read more »
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Keyword Density - Testing Master Pages read more »
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The problems have stemmed from Google Blog Search indexing blogs primarily by RSS feeds only, which meant that for blogs that only have a “partial” feed (such as title only or just the introduction and not the whole post), Google Blog Search would O read more »
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Google System - "We have changed the way we index blog posts to include the full content of the page. We've had occasional complaints about the use of the feed content, particularly the problem with partial feeds. The indexing change has improved th read more »
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Within the Internet Marketing Industry we have celebrities and fan favorites. In many cases if one of our industry celebrities tell us to jump we won't ask why but instead how high?

I just finished reading this post at SEOMoz written by Chenry read more »
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Whether you’re looking to improve the amount of traffic you receive from search engines or are just starting an SEO campaign, choosing the right mix of targeted keywords is important. read more »
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How to make sure you always logon to your gmail account via a secure connection read more »
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Today I have noticed one new thing in Google search results- A site specific search box below the top search result of a site in SERPs. This feature of Google is a good functionality for users as they can directly search the most relevant pages with read more »
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