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Avatar Posted By: RickWyers 12 hours ago
Topic Type: News Story (Jump to http://write2sell.wordpress.com)
Category: Other Online Marketing
If you want your reader to take action, use highly specific language with clear, concrete details. Don’t leave any question about what you want to see happen. And don’t be afraid to be a little “too obvious.” read more »
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Avatar Posted By: meganion 21 hours ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Are you still sending paid clicks to your home page or deep links? Are you creating landing pages ad hoc? Are you sending your visitors to one-size-fits-all, flat landing pages? There’s just 31 days left before 2009, and there’s no better time focus read more »
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Avatar Posted By: bmassey 1 day 8 hours ago
Topic Type: News Story (Jump to http://budurl.com)
Category: Other Online Marketing
This is a completely different way of looking at Web copy that will make your site better at engaging visitors, generating leads and driving sales. read more »
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Avatar Posted By: meganion 1 day 15 hours ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Bob Garfield of Ad Age just posted a great new article that asks marketers why they aren’t using widgets. Garfield gives examples of great uses of desktop widgets, such as Southwest Airlines “Ding!” application, and promotional widgets, such as Coke read more »
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Avatar Posted By: boydy 1 day 21 hours ago
Topic Type: News Story (Jump to http://dwsmg.com)
Category: Other Online Marketing
Some people argue that theory is just books and not a practical approach. They do not realize the fact that the book has the practical experiences of the author. Some of the famous books which could be very useful in the practical world are as follo read more »
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Avatar Posted By: RickWyers 2 days ago
Topic Type: News Story (Jump to http://write2sell.wordpress.com)
Category: Other Online Marketing
Most ETR readers know that a successful copywriting technique is to use lots of “bullets” in marketing copy - short sales points presented in bulleted lists. read more »
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Avatar Posted By: meganion 2 days ago
Topic Type: News Story (Jump to http://www.informationweek.com)
Category: Other Online Marketing
Check your site logs, or your analytics. If you are getting traffic from mobile ads, it may be a good time to try some mobile-optimized landing pages. Sure, most web pages look great on the iPhone, but an iPhone-optimized page looks (and may just co read more »
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Avatar Posted By: meganion 2 days ago
Topic Type: News Story (Jump to http://www.ioninteractive.com)
Category: Other Online Marketing
Using segmentation on your landing pages can increase conversion quality and quantity, give you a competitive advantage online, and help you collect valuable data on your visitors. read more »
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Avatar Posted By: LeilaDee 2 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Other Online Marketing
By Ian Lurie - some nifty points and a few chuckles. He's got a great writing style. read more »
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