Paid Search
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Topics related to buying traffic through advertising on search engines. For more background, see the Paid Search column or other Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Posted By: RockyFu 3 hours ago
Topic Type: News Story (Jump to http://www.marketingsherpa.com)
Category: Paid Search
"We spoke with an online apparel retailer who used geotargeting to enhance his national PPC campaigns. He analyzed which brands and keywords were most successful in major metropolitan markets to create campaigns that cut CPC 25% and cost per convers read more »
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Avatar Posted By: incrediblehelp 1 day 9 hours ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
Although paid search is far more trackable than many media - even online display advertising - many paid search campaign managers have difficulty tying detailed paid search data to actual sales. This is particularly true with long-sales-cycle campai read more »
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Avatar Posted By: annavasquez 1 day 9 hours ago
Topic Type: News Story (Jump to http://www.searchmarketingmaven.com)
Category: Paid Search
How to use keyword research in PPC read more »
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Avatar Posted By: sheilahippert 1 day 10 hours ago
Topic Type: News Story (Jump to http://www.apogee-search.com)
Category: Paid Search
Paid Search Analyst Tanya Green discusses some easy tips to optimize your eCommerce paid search campaigns for the 2008 holiday season. read more »
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