Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Posted By: peteyoung 10 minutes ago
Topic Type: News Story (Jump to http://holisticsearch.co.uk)
Category: Search Marketing
Many organisations have issues in terms of brand reputation particularly on their brand search results. However digital marketing can have an important part to play in reducing the impact of such visibility... read more »
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Avatar Posted By: Maing 45 minutes ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Keyword cannibalization (no matter how awfully terrifying it may sound) is a widely-spread website internal information structure problem that occurs when multiple subpages are (heavily) targeting one and the same key term. read more »
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Avatar Posted By: martynb 1 hour 43 minutes ago
Topic Type: News Story (Jump to http://www.designed2perform.co.uk)
Category: SEO
Now this might come as a surprise. When people go looking for an SEO Company they often think all they need to do is increase the traffic to the website. read more »
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Avatar Posted By: susiehood 2 hours 7 minutes ago
Topic Type: News Story (Jump to http://www.seoconsult.co.uk)
Category: SEO
Good article along the lines of good SEO being a long term, sustainable strategy, despite the "results now!" culture that exists in marketing. read more »
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Avatar Posted By: RockyFu 3 hours ago
Topic Type: News Story (Jump to http://www.marketingsherpa.com)
Category: Paid Search
"We spoke with an online apparel retailer who used geotargeting to enhance his national PPC campaigns. He analyzed which brands and keywords were most successful in major metropolitan markets to create campaigns that cut CPC 25% and cost per convers read more »
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Avatar Posted By: mattsteel007 5 hours ago
Topic Type: News Story (Jump to http://www.seoconsult.co.uk)
Category: SEO
Essentially what all users and search engines are looking for in a website is useful, informative content. When searching, users want to be given relevant sites in the displayed results. read more »
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Avatar Posted By: mattsteel007 5 hours ago
Topic Type: News Story (Jump to http://www.seoconsult.co.uk)
Category: SEO
A word of warning though, don’t participate in link schemes which are designed to increase your rankings. Links like web spammers or those that come from bad neighbourhoods may have an adverse affect on your rankings. read more »
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Avatar Posted By: dragonblogger 7 hours ago
Topic Type: News Story (Jump to http://www.dragonblogger.com)
Category: Link Building
The new StumbleUpon web interface allows you to change your password from the home page preferences screen. This feature is not available in the old interface read more »
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Avatar Posted By: cnsquinon 7 hours ago
Topic Type: News Story (Jump to http://moneyseo.cnsqweb.com)
Category: SEO
Here’s a nice video tutorial on how to optimize your Wordpress site for the search engines using these 5 Key SEO Areas. read more »
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Avatar Posted By: KateMorris 8 hours ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEM
Chris Hart at Bruce Clay writes an excellent post on communicating with clients and getting them to the point where they are no longer uneducated. read more »
2 Comments     
Avatar Posted By: seowordsmith 8 hours ago
Topic Type: News Story (Jump to http://www.seowordsmith.com)
Category: Other Search Marketing
An important discussion about how promoting a blog is similar to the experience of playing Dungeons and Dragons. read more »
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Avatar Posted By: saysomestuff 11 hours ago
Topic Type: News Story (Jump to http://colewhitelaw.com)
Category: In House SEM
Article pagination, can it be better handled by learning from the travel industry? A few different viewpoints and scenarios.

p.s. I know it's a bit lame to Sphinn my own stuff but it's my first post for a long time on a new blog so be gentle! read more »
2 Comments     
Avatar Posted By: christine 11 hours ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Excellent article by Jill Whalen on Why Usability and SEO Go Hand-in-Hand. Usability can make or break a web site. With hard economic times upon us, improving a site's usability makes more sense than ever before. read more »
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Avatar Posted By: MattMcGee 15 hours ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: SEM Industry
Chris 'Silver' Smith, formerly at NetConcepts and at Superpages before that, has joined KeyRelevance as Director of Optimization Strategies. Congrats to Chris and to KeyRelevance! read more »
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Avatar Posted By: peterryan 17 hours ago
Topic Type: News Story (Jump to http://www.arteworks.biz)
Category: SEO
This is hilarious! Matt Foster writes, "I typed in the search query "ebay" this morning. I was quite surprised when the news results... yielded a scantily clad young woman appearing to be using a Wii with the caption "I Really Should Study"." read more »
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Avatar Posted By: karaleema 18 hours ago
Topic Type: News Story (Jump to http://www.clickconsult.com)
Category: SEO
It is well known fact that the most direct way to contact people via the internet is still via email........ read more »
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Avatar Posted By: promotionworld 18 hours ago
Topic Type: News Story (Jump to http://www.promotionworld.com)
Category: Search Marketing
What a rocking 2008 year it been for the Search Engine Marketing industry! With the current economy in the dumps, unemployment at an all time high and a passing of the guard for the leadership of the U.S., uncertainty is the only thing on most Ameri read more »
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Avatar Posted By: ChristopherHart 19 hours ago
Topic Type: News Story (Jump to http://www.mediapost.com)
Category: SEO
Traffic will become the true measurement of an SEO project--rather than search engine rankings--as Google, Microsoft and Yahoo continue to roll out behavioral search features. So says SEO guru Bruce Clay in an interview with Online Media Daily. read more »
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Avatar Posted By: MelC 20 hours ago
Topic Type: News Story (Jump to http://adcentercommunity.com)
Category: SEM
Nice advice....and hope for finance advertisers during these troubled times..... read more »
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Avatar Posted By: Lisadit 20 hours ago
Topic Type: News Story (Jump to http://www.baseonesearch.co.uk)
Category: SEO
Rebecca Scott discusses (albeit with herself) what is more important, content or links. Is content not more important for conversions and a good user experience? And the principle that great content can organically generate links to your site, or? read more »
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Avatar Posted By: DavidWallace 20 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Search Marketing
Ann Smarty looks at free keyword typo generators and tools that can help improve internal search, set up PPC tests and experiments and assist in the creation of combinations of mis-spelled domain names. read more »
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Avatar Posted By: JeffMHoward 21 hours ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Link Building
All of the webmasters coming out and bashing Rand and his team for creating Linkscape need to wake up and realize that. Yes, SEOmoz could have been more transparent than they were when they launched the tool. That was a mistake, and one which Rand h read more »
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Avatar Posted By: JeffMHoward 21 hours ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: SEO
About a month ago I was chatting with Rand via email. He explained that he thought that the perception that SEO is manipulative was harming the industry... read more »
2 Comments     
Avatar Posted By: theseoveteran 22 hours ago
Topic Type: News Story (Jump to http://www.kerstinbakerash.com)
Category: Other Search Marketing
Does your company monitor your brand online? It's a simple process, which allows you to put out fires should they pop up, correct perceived mistakes or miscommunication, and monitor what your audience is saying about you. read more »
1 Comment     


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