Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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SEO & PPC (Pay Pert Click) are widely used by smaller advertisers, but, as it well known, if you are not a professional in these industries, the things can get a bit tricky. read more »
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While most of your competitors are still trying to use a “sledgehammer” approach, and overwhelming the search engines with massive quantities of inbound links, you can gain a tremendous advantage by paying attention to how your site is linked togeth read more »
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long-tail keywords, long-tail keywords research, long-tail keywords analysis, popular search terms, benefits of long-tail keywords. read more »
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Getting good positions in search engine results is far more valuable then getting a good page rank. Here are a few tools to help you keep track of your progress. read more »
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Discussion of duplicate content issues and weakened Google PageRank when proper URL canonicalization is not used with your website. Different techniques using .htaccess files, robots.txt files and a sitemap.xml file are discussed to fix duplicate c read more »
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Not a blog post but, rather, an interesting idea for a website. A free, detailed SEO review by an SEO professional for qualifying non-profit organizations. read more »
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If you are a Blogger and new to the world of Search Marketing, this article will help you to get some good insight of Search Engine Optimization and show you the steps that you can easily follow to apply the optimization techniques in your own Blog. read more »
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Ok so I know this may be a bit basic for most of you out there, but here is a simple article for the newbies. Just a basic understanding of why you should build backlinks to your website. read more »
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The definition of a Blog according to Wikipedia is: "a Web site, usually maintained by an individual with regular entries of commentary, description of events, or other material such as graphics or videos."

Blogs are a great source of attaining t read more »
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An in depth guide to understanding, researching, implementing and managing the Keyword Campaign phase of an SEO project. read more »
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Common SEO errors that should be avoided. read more »
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The primary question for search engines is why a given link exists at all. For your internal links, those that they find in the body copy, with a visible (blue and underlined) link, are most likely there to help your users. read more »
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Quality Score factors now influence where your ad ranks and how much you pay per click. I can day part in Google and control my budgets. Do I still need bid management software. What exactly dose it do that i cant do myself?

I would love to he read more »
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Following the search friendly design and on page optimisation of your website one of the first things aspects of your SEO campaign should be getting your web pages indexed. read more »
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There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along read more »
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When deciding that you need some professional help with the SEO on your website, it is so important to choose the right company or agent to do it for you. An irresponsible search engine optimiser may cause damage to your site or your reputation, an read more »
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"As consumers — like undecided voters — become more discerning about the brands and products they purchase, they are likely to research even MORE before buying, by increasing the frequency and types of searches made across all engines. Brands need t read more »
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Marty Weintraub writes, "This questionnaire includes an explanation of the technical integration checklist aimClear uses when welcoming new clients into our system. While we don’t always need all the access credentials listed below, this guide is i read more »
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Stoney DeGeyter ran into a couple of unique situations a few months that really challenged him. Both had to do with unsatisfied customers demanding that money back.

The lessons learned provide valuable lessons to both SEOs and small business owne read more »
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A new full web index and a companion tool? Are they any good? read more »
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We recently had a client that requested we bid less aggressively on the brand keywords as they are already positioned high in the organic listings. This is a pretty common request; however, it’s one that we rarely advise. What many clients forget to read more »
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OK, now that I’ve answered the question of canonical URLs, let’s get back to that pesky duplicate content issue. Hacking your .htaccess file solved one problem, but what if you have different URLs which all point to the same content? read more »
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David Snyder outlines what's gonna happen at and who's going to Scary SEO and why you should be there. He also explains why it's the coolest event ever, who's talking about it. read more »
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Want to learn how to rank well in the search engines? Join Aaron Wall, author of the popular SEO Book blog and widely-hailed marketing and Search Engine Optimization expert, for a FREE session that will reveal what you can do to achieve your SEO goa read more »
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Commenting on dofollow blogs can be a great way to gain traffic, and great backlinks. Here are a few ways to find such blogs. read more »
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