GreggThaler
from GreggThaler 1492 Days ago#
Terrific article for anyone who sells online marketing solutions to SME’s to share with their prospects or clients
from GreggThaler 1508 Days ago#
This move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME’s.Geoffrey Moore’s book, Crossing the Chasm ( http://www.chasmgroup.com/ ) addresses at length the tecnology acceptance curve.Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuos technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.These guys at Innuity (This move by Wal-mart evidences a strategic inflection point in the evolution of online marketing usage by SME’s. Geoffrey Moore’s book, Crossing the Chasm ( http://www.chasmgroup.com/ ) addresses at length the tecnology acceptance curve. Without going into the concept in detail (read the book, one of the best ever on the lifecycle of technology and how to successful market in the always treacherous market for discontinuos technology innovation), Wal-Mart’s prescient move is "proof" that SEM has indeed crossed the chasm and is now entering the mass market acceptance stage as described by Moore.These guys at Innuity ( www.innuity.com) should win an award for biz dev deal of the year.
Story: When Small Businesses Shouldn’t Act Like A Small Business