Jpajari
Bravo!! You have confirmed my hunch that for conversion success, one must marry the elements of usability and optimization together. Thank you!
Very well written! The use of heathcare analogies made this very understandable. Jill Whalen really knows "her stuff".
As a former web content manager and web writer, I have heartburn with the phrase "click here". You can be descriptive in your call to action and still get the reader to "click here". Example, "<u>order your widget now" (underlined with a link to the order form).</u> Web readers know that text that’s a different color or that’s a different color and underlined is a link. The visual cue is more scannable than reading the text "click here"!My experienced opinion :)
I whole-heartedly agree with the mind set that usability AND SEO need to complement each other. I feel fortunate that I spent the first part of my career on the on the web develolpment/content development side. I get usability and think about it as I’m optimizing pages. Thank you for saying out loud what I’ve been thinking.
Story: What SEO/SEM Professionals Should Know About Website Usability - Part 2