LocalGal
Even for those who are sold on the effectiveness of online video, it’s smart to think ahead. The article makes a great point about the parallels between banner and video--effectiveness will decrease over time as saturation increases and people become more "ad blind" to video with familiarity.
The article makes a few great points about the compelling nature of online video advertising. And while it’s true that you still need quality creative to engage the audience, the bar is effectively lowered for entry (not removed, but lowered) for small businesses to compete.
Story: Forget prerolls: Three online video advertising models for the future