SeanMcGinnis
from SeanMcGinnis 1545 Days ago#
Submit a plan to your boss to report out on everything you learned while in attendance. I manage a team of 25 search marketing consultants, and we try to attend every conference we can. Sent two to SMX Seattle. Sending two to PubCon. I’ll be attending SMX West in February. We also have several former employees who have moved on and joined the speaking circuit. Ward Tongen. David Temple. Nicole St. Martin.After every conference is attended, we develop a plan to report out to the entire management team at my company about all that we learned and how it applies today, or may apply tomorrow, to our business. In the end, this also justifies the expense of sending and employee or two.
Story: Justify going to search conferences - with your boss!