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St0n3y

 
from St0n3y 109 Days ago#
Votes: 0

I found it's not always cut and dried. We've had two clients in similar industries but didn't compete on the same products or keywords. Then suddenly one client ventured into the space of another. Without an exclusivity in place for either client we had to make a decision. Ultimately we let the clients decide. We told the one that we have another client in that space and will need to talk with them before optimizing for their new product offerings. The transparency allowed us to be loyal to both clients and they both appreciated that we were. We ended up not optimizing for the client that expanded their product base, but by standing by our other client, they both know how we handle such situations.

As far as taking on new clients when you already have one that is a direct competitor, I would weigh the situation and then likely go to the current client for permission.


from St0n3y 144 Days ago#
Votes: 0

I never thought the gov had a case against Microsoft, but I'm not so sure about Google. I don't know about the anti-competitive behavior, that just seems to be good business, but I do have concerns about the monopoly issue. While any company can legitimately get a monopoly, there are reasons why we don't want them to keep it, because it prevents legitimate competition from getting a foothold. I think Google is just too big, has too much information and is (or at least can be) too dangerous. I'd love to see them split up.


from St0n3y 179 Days ago#
Votes: 0

From a usability perspective, I'm not a fan. I spent way too much time reading the 12-pack only to realize that the information I was looking for wasn't listed. I clicked on the main listing and used the navigation to quickly find what I wanted. I guess this is good if Google happens to show what someone ultimately wants, but it sure takes a lot of visual time to look at each of those. Maybe it's just the format, but for now, I'd rather go to the site to find the page I want.


from St0n3y 221 Days ago#
Votes: 0

Aside from rankings not being an accurate reflection of what anyone sees, and most ranking reports being innacurate anyway, clients still take comfort in them. We stopped providing ranking reports enmass, but do often highlight certain pages/keywords in their analytics reports and consider ranking factors, among many other things, when determining where there are wins and losses and understanding why.


from St0n3y 235 Days ago#
Votes: 0

My oldest is 13, youngest are 7 and 5. The 13 year old is on facebook but barely uses it. I have not pushed what I do on them in any way, and probably never will. If they don't have an interest or a knack for it then there is no reason to try to try and create interest that just isn't there.

My youngest kids seem more interested in who my boss is than anything related to what I do.


from St0n3y 242 Days ago#
Votes: 0

I'm not a big fan of seeing the same tweet over and over, but that doesn't make automation bad. I'm not one that gets to spend a lot of time on twitter so if I tweeted everything live I'd be blowing up the streams and then silent. Some automation allows you to be effective at putting out info, and even conversation, but in a more balanced way.


from St0n3y 364 Days ago#
Votes: 0

Somehow I don't buy the part about "Google’s algorithms had started to work." If I had to guess it was probably 99% manual action that kicked in and killed their rankings.


from St0n3y 1264 Days ago#
Votes: 1
Another great tool is our own CodeMonitor tool. Not sure how it stacks up against the others but it’s worth a look for anyboyd that likes notification when certain pages changes. We use it for all our clients. https://www.polepositionweb.com/roi/codemonitor/

from St0n3y 1279 Days ago#
Votes: 0
halfdeck, I think your home run analogy is a good one. Truth is, you don’t have to have a home run to win a game... and you can even lose having gotten a few. But that doesn’t stop players from trying to hit the home runs, or counting them when they do, especially if there are runs batted in (conversions?) So while rankings don’t win the game, for many clients its an important part of it. Not saying that they should focus on that more than winning, that’s just silly, but the statistical value of the rankings is an important part of the overall understanding of the playing field.

from St0n3y 1280 Days ago#
Votes: 2
Sometimes it’s not about educating the client, but about the client being willing to accept the education being provided. I’ve got client’s that I’ve been trying to educate for years on this. I point them to whatever resources I can find on the topic but it’s hard to argue with, "we get a lot less sales since our ranking dropped."Jill, like you i’ve contemplatd going "cold turkey" on the reports, and maybe this will be the lynchpin, but I dread the sudden unawareness that’ll come as the result. Of course I also realize that most clients do their own form of ranking checks on a daily basis. Sure, we could do without the reports, but it sure does help with trend tracking.

from St0n3y 1313 Days ago#
Votes: 0
See the same site name in search results will cause a branding effect, whether you like it or not. You keep seeing the same site, over and over for similar searches, sooner or later you’re gonna associate that site as being authoritative. Studies have already shown that sites that appear #1 in results are considered the be the most authoritative is proof of this. Branding happens.

from St0n3y 1314 Days ago#
Votes: 3
I just don’t see it happening. Telling Google to nofollow all your outgoing links would immediatly send a signal to them that you’re a garbage site that offers no real value. Part of the whole link/trust algo takes outgoing links to other related/authority sites into consideration. If you nofollow all of that you’re simply shutting yourself down as a site that offers anything of value.IMHO, of course.

from St0n3y 1320 Days ago#
Votes: 0
I haven’t used that tool since 1997. Never thought much of it at all.

from St0n3y 1346 Days ago#
Votes: 0
I got no shame... I’ll vote for myself. But hey, not fair... I can’t vote for Pimp McFly too!

from St0n3y 1350 Days ago#
Votes: 0
I’d have no problem using twitter if the occassional ad came through. But personally, I’d rather see anybody other than Google get involved.

from St0n3y 1377 Days ago#
Votes: 1
what does "failing to reach the homepage" actually mean? At what point does a post fail? Is there a time limit, or is this simply that stories will be no followed until they reach the home page?

from St0n3y 1411 Days ago#
Votes: 1
I have a bad habbit of hacking on Rand. Kind of a past time, for me. There is not a shred of legitimacy to my post, just having some fun.

from St0n3y 1417 Days ago#
Votes: 2
regarding the sculpting issue mentioned by BogglesMyMind... one link to the privacy policy is all you need to allow it to be found by search engines. The site map can handle that... the rest can be nofollowed.

from St0n3y 1437 Days ago#
Votes: 0
q1smd, I agree and I was just using these as general examples without getting burdened by too many specifics. We were working on implementing redirects and figuring out what worked with the system we had to work with.

from St0n3y 1437 Days ago#
Votes: 0
Halfdeck, I agree. There are so many things not to be concerned about. One client was worried that the word "store" appeard in their URL  pushing pages into a sub-directory. Someone gave them bad advice and I couldn’t convince them NOT to "fix" it. But there are still things that absolutely do require getting in there and mucking things up a bit.

from St0n3y 1468 Days ago#
Votes: 0
Thanks Dosh for the sphinn! Glad you enjoyed it.

from St0n3y 1475 Days ago#
Votes: 0
"Some of the most severe problems don’t appear until tasks are performed."I couldn’t agree more, Kim. There are just too many things that you don’t know about until you really get in and start digging. You’re right, these are just checklists but I use the word analysis in terms of going through any checklist and seeing how the site stacks up. On our part we use these checklists as a basis to provide a more thorough review of a site and make recommendations for enhancements, of which testing is an important element. I did try to make the point that testing is essential.

from St0n3y 1475 Days ago#
Votes: 0
Thanks for the sphinn Matt!

from St0n3y 1487 Days ago#
Votes: 1
Good stuff Matt. I know I struggle between wanting to help small businesses but not finding it lucritive for sustainable growth. It’s often hard to come up with an "affordable" service that doesn’t cut out so much that success is near impossible. Of course, if anyone has any ideas I’m all ears.

from St0n3y 1488 Days ago#
Votes: 0
Kimota... I think I’m going to have to frame your comment!



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