WaterGuy
So now the courts get to decide site by site what can be private. It’s a slippery slope.
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I did it much more slowly, but I’ve seen the same basic results. And I suggest only doing it after having some history of seeing how people are searching for you.
If I add a video to my landing page, is my goal increased engagement, increased time spent on site, or getting my message across to increase conversions (a download, sale, form completion, etc.). I agree with the article, give me an objective, define how we’ll measure it, employ the tactics, and call it what it is.
Duane, I love your final comments, they are so true. I actually spend the last quarter of every year planning my internal search marketing campaign strategy, the quest for more/bigger/strategic seo/sem campaigns. It was easy at first to capture budget share, but now my internal customers (product managers, market managers, MarCom) feel the web is doing so well for them they just don’t worry about the "Missed Search Opportunities".-Bill
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