Thanks for the curation!

You make a good counterpoint, Jesper. I think there is a question as to whether the universe of technology in which marketing is now operating is analogous to other shifts in media. In my humble opinion, I think it's more than that -- at least once you get below the very high philosophical level.

I think we agree on your second point though: I believe that technology should be more tightly integrated with the creative process. That's why I think marketing should have technologists under its umbrella, rather than separated by the organizational distance -- and often a big cultural difference -- in the IT department.

With agencies, particularly interactive agencies, that's probably less of a concern, as they've synthesized creative and technology together for a while -- in many ways, I think they're an inspiration for what in-house marketing departments can achieve. (Although many of the "internal" technologies discussed in the slide presentation go beyond what outside agencies are usually able to address.)