feedthemonkey
from feedthemonkey 1406 Days ago#
Some great points in here. Sometime it would be great to hear you expand on the idea that sometimes less is more when managing PPC. Given the relative intelligence of matching technolgoy today (for example, "car" mapping to "automobile"), I’m surprised at how much effort people still put into keyword lists. It seems to me like time is better spent on testing ad copy or better yet, landing page copy/design.
Story: The $350/hour SEO expert
from feedthemonkey 1474 Days ago#
The far more important question is, "how much money is this guy making for his client."<div></div><div>What if this guy is making his client an incrimental $10M per year? Not such a bad deal.</div><div></div><div>Certainly $350/hr is steep for "tweaking meta tags", but I’ve got to assume he’s WAY beyond those basics. Perhaps at this price his real value is having the chops and political savvy to navigate a large organization-- build support from the CMO, get respect from the web dev team, do the business development required to get top quality links, etc.</div><div></div>
Story: Spy On Competitors, But Don’t Copy Their Mistakes