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Those on both sides here have put forth valid comments...my take is this - anyone, doing just a little research, can implement *some* optimization strategies that will yield results. Example - I can put up a shed in my backyard, which will keep my mower out of the rain; but a professional will build me a shed that has a bench that lets me sharpen the blade, hooks on the wall to hang the mower bag, etc...you get the picture.Mower out of the rain (minus outside spend) = goodMower out of the rain (plus spending $$ on a professional, plus productivity tools for the long run) = betterEither way, you’re not worse off in either case; you just (maybe) could have done a little better.We wrestled with this very question before ultimately deciding (happily) to go with a professional - and then decided to assist those in the same quandry as us. If you are in the same boat as us, head over to www.seotrac.com and sign up for the beta - you can use our tools to track results for SEO over time. Thanks.
As a buyer of SEO services, I wrestled with this for a long time before I selected an SEO (which I am happy with) - and then I decided to do something about it, and make the decision process easier for those like me...head over to SEOTrac.com to sign up and be notified when the beta launches...
Story: You Think You Know Enough To Do ALL Of Your SEO In-House?