greggorio
Jacob, thanks for letting me know. I added your site to the blog post. Good comments.
It’s very interesting and maybe a sign of the "calm before the storm" Well, at least for a conspiracy theorist like myself.
Matt is a great guy and next time I see him, I wil buy him a Beer and some Scones! (inside joke, ask Matt about that)
Jane, great post. It appears that not only do they do this organically, they also do this in the PPC world when they recommend "non-quality score" methodologies for their adwords clients. Again, not practicing what they preach!
Hey Rand thanks for commenting on this post and I think that is a great story and deserves more good PR.
Jim, thank you very much for the comment. My point is that I am sure there many corporations that have made enormous contributions and have been very generous with their philanthropy. My point is that there seems to be a lack of helping these charities online help themselves. What I mean is, money is great. But, instead of $100k in a single donation, how about offering $1000/month of a service for all charities to help them online. Give them a break on the fees, give them free PPC Ad spend, help them throughout their day-to-day. In my eyes, I think that goes much further than a single donation.Again, great comments Jim. I appreciate the conversation about this.
Story: UK Affiliates PPC Spending
With the rise of Google’s CPCs and a recession looming over Marketing Budgets, Yahoo Search finally is starting to look alot better when trying to drive more qualified visitors at a lesser cost.For young padawan learners, Yahoo may bring balance to the Google Force.
Dave, thanks for the comments. Based on your thoughts, I modified the post a little. I would love to get everyone’s opinion on this.
Hey Matt, that is a great find. You would think that a niche company like John Deere would have truly pursued and invested in the internet back in 2000. I guess since their new product lines that are targeting the typical consumer are forcing them to do this.
This post is primarily about how sometimes it is very easy to lose focus on the bigger picture. Ad testing is obviously very important and is considered a requirement amongst many search marketers. But, when it comes to meeting and beating the goals of SEM, spending time constantly tweaking the Ad to improve CTR% will not necessarily drive the revenue needed to sustain growth.
Great question. I guess when you have players who underperform or get hurt, it’s the same as the conversion issues that alot of face and then SEM becomes unaffordable to keep playing.
Very controversial topic which shouldn’t be. Comparing other automation that has been done in the past in other industries is irrelevant to the business at hand. Human oversight will never be replaced.
Story: How Does Google Use Click-Thru Data?