jeffquipp
This is blatant advertising. Blog posts are supposed to be passive in nature ... this is advertising on a blog!
Its a good way to get your name out there, especially if you’ve got some great ideas and concepts.
Great interview Shana! Wish we had more time and space on the blog so it could have continued even further.
Interesting huh ... seems like a logical extension and good move for Google. I still don’t want to see it happen though, so I do hope they’re talking only on a partnership level. You’re right though ... they seem to want to buy any credible threat.
There is no need for accountability/responsibility ... if you’re not measuring results, and if there is no expectation of results!:)
StalkerB,You don’t really have just a finite number of resources at your disposal to affect rankings (notice I said ’affect’ and not ’control’). Links provide for infinite possibilities ... there is no maximum. So while in-page factors have a maximum score/limit ... off-pages factors do not.At any point, if the desired results have not been achieved, ’do’ more. I understand that at some point there may not be a business case for continuing, but in that case, that was a problem with the expectations YOU set. If you weren’t able to achieve the desired results ... then you ’tried to do SEO’ but you didn’t do it. SEO should have a possitive connotation, and its definition should not be an excuse for failure.One of the key sound bites that I really wanted to drive home though, was that off-page factors are a component of SEO ... don’t classify it as ’web promotion’ and then say ... ooooh we don’t do that, blame someone else for the poor results. SEO is not about definitions ... its about RESULTS. I didn’t think about the Yoda reference until after ... good catch :)
Thank you for taking up the challenge to engage in this discussion StalkerB ... that’s exactly what I was hoping this post would do ... encourage discussion.I’ll give you the fact that we do not control all the variables. Though you’ll notice that not once did I mention ranking as the desired result. That is becoming/will become too difficult to predict given personalization and user behaviour, though still very possible to influence with links. There are many other possible outcomes though.That said, we do have a great deal of information about the physics of the ’falling apple’ so to speak. I’m glad you like physics too. We can for example, expect Google to behave rationally. Of course, this means that we know what they want/need. Accordingly, I know which direction the apple will fall, the rough speed it will fall at, and even many of the variables that control the speed of its descent. Keep in mind, I don’t need to understand 100% of the aerodynamic properties of the apple, only the relative advantages of the apple shape and mass versus other apples shapes and masses. When I then predict that my my apple will fall slower (which we can do with incredible accuracy I might add), I change its properties to improve the speed of its decent, so it will hit the ground before most other apples ... simple really. That’s the process of optimization ... not taking everything at face value!!!!!!Also, you’re partically right again, SEO isn’t a product. Its the process of ’doing’ as indicated by the fact that ’optimization’ is a verb. Its not a series of tasks ... its the act of doing, and making happen. If you’re not making something occur, then the active verb is ’trying’ not ’doing’. This is where I argue SEO has issues. Anyone can ’try’ regardless of their level of knowledge. Few actually ’do’ SEO! The difference is this; those who achieve desired results ’do SEO’, those who do not, ’try’. You cannot call what you do ’SEO’ until thats what you ’do’ rather than what you ’try to do’.Those of us who ’do SEO’ ... have a really good idea what it takes in most all situations, and we do it (link building and all). If on the other hand, you classify SEO as ’in-page’ only ... then often you merely try, especially if you don’t engage in link building as a means of ’making results happen’! In the end, it means ’getting results’, and not just ’trying to get results’. If we don’t succeed initially, then we go harder at it until we get results, and ’do it’, then rinse and repeat if necessary. Otherwise, the active verb would then be ’trying’ rather than ’optimizing’.
@yetanotherben thanks! I aim to create scan friendly posts@seobusiness thank you. Please consider adding more fresh ideas to this list. Its worth money.@towholesale is that a question for me? I’m guessing its not the best idea. Google will be able to extract even more information about those interested in buying links.
Great point Tim ... its not just the business model, but the efficiencies of business processes and procedures! Haha ... does this mean we may also have to become expect at BPO (Business PRocess Optimization) in order to help companies feel the full effect our our efforts?
Thanks Michael. It all reminds me of one of Seth Godin’s great quotes; <h3 class="entry-header">"Advertising is the tax you pay for being unremarkable"</h3>
Great post Lisa ... you are a machine! Thanks for taking the time to post on the SEP blog!
Congrats Patrick! Congrats Jim! Not sure who’s the biggest winner ... sounds outstanding for both parties!
Emory ... so you’re the one ... the one of the 6 who have viewed this piece to actually read it :)
Michael ... now thats an argument I can appreciate. Damn ... there goes my idea for next week’s post :)
Dudes ... haha! Do either of you really think this is an advanced strategy that somehow managed to elude Matt Cutts, and you both hold the golden key to this amazing secret that noone dare speak of (shhhh)? Do either of you think a social media profile without effort within any social media site is really worth anything? Don’t you think Matt knows that as well ... he’s actually kinda bright ya know. Or maybe Google can’t afford a team to do this sort of research?Do you really think Google will have an issue with hard earned profile link (remember its power is a function of the time and effort you’ve invested) if you work your ass off in that social media, and become a power profile. Really?
He’s got a really good sense of humour ... he’s a great face for Google amongst the SEO world.
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