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jvivolo

 
from jvivolo 1532 Days ago#
Votes: 0
A keyword with multiple match types in the same ad group will always have the same minimum CPC.  So matching type is irrelevent in the determination of minimum bid.  However, tin actual placement Google will take into account relevance of the keyword and the query and this will usually result in more targetted match types being displayed more prominently.

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