yrewol
in a way its fairly ironic that right next to this article about search engines crawling SEO forums for link building activity, there is an advert for Text Link Ads...
From Rand’s post:Linkscape is showing me that they’re earning an incredibly disproportionate share of what I’d call "optimized" anchor text.subtle advertisment
Hitting the nail on the head. A demonstrable ROI based campaign delivers much better results for the customer than an obsession with ranking for particular keywords. Any good SEO needs to have their goals in line with the client, and focus on driving conversions on the website, otherwise, being number 1 for a keyword is just an opportunity to brag in the golf club.
A good microsite strategy can help you to dominate the SERPS for your chosen keyword, but in my experience, there is only a finite amount of time that you can spend on any project, and the more time is spent on additional microsites inevitably means that less time is spent on the main project. It’s always all about priorities.
I always recommend that clients rewrite from dynamic to user friendly, keyword rich static URLs because they:are easier for people to shareare easier for users to understandare easier to type inensure that if the URL is pasted into a webpage, the keywords in the URL provide context about what the link isPrevent multiple versions of a page being created due to site architecture (where a product page is accessible from multiple categories in a retail website for example)of course, if the URL rewriting is implemented badly, it does caus emore of a problem than otherwise, but there are plenty of good resources avaialble, and we should always test what we change to make sure it works properly.
Story: Are the search engines spying on SEOs?