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DoshDosh


Before you even start thinking about link baiting, you should have some goals prepared. If the goals seem to be within reach, you’ll have to decide what kind of link building strategy would probably be the most effective in your situation. And if it… Read more
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“Experiment or die, there is no try.” That was my call to action, Yoda inspired, last week to a group of international C-level executives. And I meant every word of it. There is a tendency to think experimentation and testing is optional. I… Read more
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It’s not long now until I approach my 1 year membership anniversary on my favourite social network - Sphinn. But rather than reflect on all the great things I’ve learned during that time, I thought it’d be much more fun to share what I’ve… Read more
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So the Google-Digg deal that I predicted last week has been broken up. I asked for opinions from some of the most active SEO’s and SMO’s on Sphinn, a perfect intersection between search and social media. Will Google acquire Digg? Do you think it… Read more
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Today I am adding a few tips on promoting your online profiles and organizing your reputation management campaign. Read more
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Google’s on and off negotiations with Digg have been back on in a big way for the last six weeks, we’ve heard from multiple sources inside of Google, and the two companies are close to a deal that will bring Digg under the Google News property. The… Read more
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A profile in FireFox is the collection of extensions, bookmarks, settings, passwords, and user preferences that are saved for you in a separate set of files. Creating several such sets of preferences opens the whole wealth of opportunities for SEOs Read more
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Digg, Reddit and all the other so-called “social media” sites can be a great way to get your message out to millions of people, but with so many voices out there screaming for attention it’s hard to be heard sometimes–even if that 400,000-word… Read more
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It’s intriguing that most of discussions are outward focused. They’re about Google and “do no evil”. About whether any company should enter the China market. About how far “they” should be allowed to go, what “they” should owe us, how… Read more
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Definitions make us lazy. They confine us to a specific way of thinking. More often than not they stop us thinking. Such is how I feel about the term “linkbait”. I love the concept of linkbait, I just feel the label which signifies it is a bit of a… Read more
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In link building, sometimes marketers lose their focus or get over aggressive, and spend too much time contacting every single site within their niche, hoping to get a link or a buzz generating blog post about their product or service. Sometimes it’s… Read more
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An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing… Read more
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SEO’s, SEM’s and other abbreviated people within our industry love, love, numbers. Clickthrough rate, how many positions up in the rankings, number of estimated searches per month, links per minute. Heck, even Google is into it: -6, -30, -950,… Read more
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Social media has opened up many avenues to many people and has brought forth a new level of communication. People now lean on the social media for support networks, feedback, counsel, research, conversation, and more. Read more
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The implications of this cross pollination concept are this; to gain a foothold in the world of social media, you do not need to be an expert in all the major sites to begin. Choose 1 popular social media site to begin (Digg, Reddit, Stumbleupon,… Read more
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Not staying on top of what’s working and what’s not can result in unexpected outcomes. Bad and outdated information can be very costly. While I don’t think all company web site owners need to retain a full time in-house SEO consultant or agency in… Read more
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Ironically, it isn’t the adoption of Twitter that has me reconsidering my stance. I have spread my anti-Twitter message to just enough people that adoption would result in endless ridicule and torment. It is the emergence of Plurk, Twitter’s latest… Read more
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When I teach Social Media classes to small businesses, I can always count on someone in the audience to ask a question that goes a little something like this: "I’ve got limited time to invest in social media, but there seem to be a million sites… Read more
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There’s a right and wrong way to include SEO in your internet marketing mix. Throwing it in as an afterthought after your shiny new site launches is the wrong way. Here’s the perfect SEO workflow. Read more
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Just a quick reminder that websites should check for XSS holes on their site, especially freeform text input such as search boxes. Even big sites can have these issues with XSS and escaping user input. Read more
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The recent fake-news-story-as-successful-link-bait event and the surrounding firestorm has bugged me and had me thinking, which is dangerous when I’m supposed to be on vacation. Yet here I am with my laptop. The concept I can’t get off my mind… Read more
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Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record --… Read more
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I’ve been sitting the whole day downloading, installing, testing and uninstalling applications and in the end narrowed my list to only 3 tools I found really useful (most of the tools I came across either didn’t work or focused on rather outdated… Read more
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Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective … and none require the submission to go ‘hot’ to receive benefit. Read more
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I have no qualms about “tricking” Google.

Rewind time to when search engines were a fresh idea, and many people thought they themselves were unethical. Search engines are not invited to sites. They copy/cache content, and do whatever… Read more
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